ADVISORY ALPHA, LLC

Filed: 8/21/2024ACC: 0001085146-24-004144

📋 What this filing means

ADVISORY ALPHA, LLC filed this quarterly 13F‑HR report disclosing 395 equity positions with a total reported market value of $2.54B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

395

Positions

$2.54B

Total AUM (reported)

49.16M

Total Shares

Allocation by class

PRTFLO S&P500 GW$256.44M10.1%

PRTFLO S&P500 VL$213.89M8.4%

US MID-CAP ETF$143.00M5.6%

COM$141.84M5.6%

PORTFOLIO DEVLPD$141.33M5.6%

TECHNOLOGY$105.98M4.2%

SHORT TERM TREAS$104.30M4.1%

Portfolio Concentration

Top 3$613.34M24.2%

4–10$639.11M25.2%

11–25$576.50M22.7%

Rest$707.89M27.9%

Top 3 weight

24.2%

Top 10 weight

49.4%

Voting Authority Distribution

Total shares with voting rights: 49.16M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

49.16M

% of voting shares100.0%

Investment Discretion (by position count)

Sole395

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings395

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares3.20M

TypeSH

Market value$256.44M

10.11%

Sole

0.00

Shared

0.00

None

3.20M

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares4.39M

TypeSH

Market value$213.89M

8.43%

Sole

0.00

Shared

0.00

None

4.39M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares1.84M

TypeSH

Market value$143.00M

5.64%

Sole

0.00

Shared

0.00

None

1.84M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares4.03M

TypeSH

Market value$141.33M

5.57%

Sole

0.00

Shared

0.00

None

4.03M

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares468.46K

TypeSH

Market value$105.98M

4.18%

Sole

0.00

Shared

0.00

None

468.46K

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares1.79M

TypeSH

Market value$104.08M

4.10%

Sole

0.00

Shared

0.00

None

1.79M

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares2.09M

TypeSH

Market value$99.24M

3.91%

Sole

0.00

Shared

0.00

None

2.09M

SPDR SER TR

SOLE

PORTFLI HIGH YLD

Shares2.89M

TypeSH

Market value$67.07M

2.64%

Sole

0.00

Shared

0.00

None

2.89M

SPDR SER TR

SOLE

PORTFOLIO SHORT

Shares2.05M

TypeSH

Market value$60.75M

2.39%

Sole

0.00

Shared

0.00

None

2.05M

INVESCO EXCH TRADED FD TR II

SOLE

SR LN ETF

Shares2.88M

TypeSH

Market value$60.66M

2.39%

Sole

0.00

Shared

0.00

None

2.88M

SELECT SECTOR SPDR TR

SOLE

FINANCIAL

Shares1.38M

TypeSH

Market value$56.65M

2.23%

Sole

0.00

Shared

0.00

None

1.38M

INVESCO EXCH TRADED FD TR II

SOLE

VAR RATE PFD

Shares2.01M

TypeSH

Market value$48.16M

1.90%

Sole

0.00

Shared

0.00

None

2.01M

SELECT SECTOR SPDR TR

SOLE

SBI HEALTHCARE

Shares324.54K

TypeSH

Market value$47.30M

1.86%

Sole

0.00

Shared

0.00

None

324.54K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares1.14M

TypeSH

Market value$42.98M

1.69%

Sole

0.00

Shared

0.00

None

1.14M

VANGUARD SCOTTSDALE FDS

SOLE

MTG-BKD SECS ETF

Shares944.59K

TypeSH

Market value$42.89M

1.69%

Sole

0.00

Shared

0.00

None

944.59K

SELECT SECTOR SPDR TR

SOLE

SBI CONS DISCR

Shares228.03K

TypeSH

Market value$41.59M

1.64%

Sole

0.00

Shared

0.00

None

228.03K

VANGUARD SCOTTSDALE FDS

SOLE

INT-TERM CORP

Shares506.23K

TypeSH

Market value$40.46M

1.60%

Sole

0.00

Shared

0.00

None

506.23K

SELECT SECTOR SPDR TR

SOLE

INDL

Shares328.66K

TypeSH

Market value$40.05M

1.58%

Sole

0.00

Shared

0.00

None

328.66K

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE SMCAP ETF

Shares323.78K

TypeSH

Market value$38.04M

1.50%

Sole

0.00

Shared

0.00

None

323.78K

VANGUARD SCOTTSDALE FDS

SOLE

LG-TERM COR BD

Shares470.71K

TypeSH

Market value$35.71M

1.41%

Sole

0.00

Shared

0.00

None

470.71K

ISHARES TR

SOLE

CONV BD ETF

Shares428.29K

TypeSH

Market value$33.68M

1.33%

Sole

0.00

Shared

0.00

None

428.29K

SELECT SECTOR SPDR TR

SOLE

COMMUNICATION

Shares345.12K

TypeSH

Market value$29.56M

1.17%

Sole

0.00

Shared

0.00

None

345.12K

SELECT SECTOR SPDR TR

SOLE

RL EST SEL SEC

Shares733.29K

TypeSH

Market value$28.17M

1.11%

Sole

0.00

Shared

0.00

None

733.29K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares142.51K

TypeSH

Market value$26.01M

1.03%

Sole

0.00

Shared

0.00

None

142.51K

DIMENSIONAL ETF TRUST

SOLE

US CORE EQT MKT

Shares673.23K

TypeSH

Market value$25.24M

0.99%

Sole

0.00

Shared

0.00

None

673.23K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SER TRSOLE	PRTFLO S&P500 GW	3.20M	SH	$256.44M 10.11%	3.20M
SPDR SER TRSOLE	PRTFLO S&P500 VL	4.39M	SH	$213.89M 8.43%	4.39M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	1.84M	SH	$143.00M 5.64%	1.84M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	4.03M	SH	$141.33M 5.57%	4.03M
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	468.46K	SH	$105.98M 4.18%	468.46K
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	1.79M	SH	$104.08M 4.10%	1.79M
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	2.09M	SH	$99.24M 3.91%	2.09M
SPDR SER TRSOLE	PORTFLI HIGH YLD	2.89M	SH	$67.07M 2.64%	2.89M
SPDR SER TRSOLE	PORTFOLIO SHORT	2.05M	SH	$60.75M 2.39%	2.05M
INVESCO EXCH TRADED FD TR IISOLE	SR LN ETF	2.88M	SH	$60.66M 2.39%	2.88M
SELECT SECTOR SPDR TRSOLE	FINANCIAL	1.38M	SH	$56.65M 2.23%	1.38M
INVESCO EXCH TRADED FD TR IISOLE	VAR RATE PFD	2.01M	SH	$48.16M 1.90%	2.01M
SELECT SECTOR SPDR TRSOLE	SBI HEALTHCARE	324.54K	SH	$47.30M 1.86%	324.54K
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	1.14M	SH	$42.98M 1.69%	1.14M
VANGUARD SCOTTSDALE FDSSOLE	MTG-BKD SECS ETF	944.59K	SH	$42.89M 1.69%	944.59K
SELECT SECTOR SPDR TRSOLE	SBI CONS DISCR	228.03K	SH	$41.59M 1.64%	228.03K
VANGUARD SCOTTSDALE FDSSOLE	INT-TERM CORP	506.23K	SH	$40.46M 1.60%	506.23K
SELECT SECTOR SPDR TRSOLE	INDL	328.66K	SH	$40.05M 1.58%	328.66K
VANGUARD INTL EQUITY INDEX FSOLE	FTSE SMCAP ETF	323.78K	SH	$38.04M 1.50%	323.78K
VANGUARD SCOTTSDALE FDSSOLE	LG-TERM COR BD	470.71K	SH	$35.71M 1.41%	470.71K
ISHARES TRSOLE	CONV BD ETF	428.29K	SH	$33.68M 1.33%	428.29K
SELECT SECTOR SPDR TRSOLE	COMMUNICATION	345.12K	SH	$29.56M 1.17%	345.12K
SELECT SECTOR SPDR TRSOLE	RL EST SEL SEC	733.29K	SH	$28.17M 1.11%	733.29K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	142.51K	SH	$26.01M 1.03%	142.51K
DIMENSIONAL ETF TRUSTSOLE	US CORE EQT MKT	673.23K	SH	$25.24M 0.99%	673.23K

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