ADVISORY ALPHA, LLC

Filed: 5/6/2024ACC: 0001085146-24-002255

📋 What this filing means

ADVISORY ALPHA, LLC filed this quarterly 13F‑HR report disclosing 384 equity positions with a total reported market value of $2.44B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

384

Positions

$2.44B

Total AUM (reported)

46.95M

Total Shares

Allocation by class

PRTFLO S&P500 GW$211.17M8.7%

PRTFLO S&P500 VL$194.21M8.0%

US MID-CAP ETF$139.54M5.7%

PORTFOLIO DEVLPD$136.82M5.6%

COM$127.82M5.2%

SHORT TERM TREAS$102.51M4.2%

US SML CAP ETF$99.60M4.1%

Portfolio Concentration

Top 3$544.92M22.4%

4–10$610.61M25.1%

11–25$566.53M23.3%

Rest$713.37M29.3%

Top 3 weight

22.4%

Top 10 weight

47.4%

Voting Authority Distribution

Total shares with voting rights: 46.95M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

46.95M

% of voting shares100.0%

Investment Discretion (by position count)

Sole384

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings384

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares2.89M

TypeSH

Market value$211.17M

8.67%

Sole

0.00

Shared

0.00

None

2.89M

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares3.88M

TypeSH

Market value$194.21M

7.97%

Sole

0.00

Shared

0.00

None

3.88M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares1.71M

TypeSH

Market value$139.54M

5.73%

Sole

0.00

Shared

0.00

None

1.71M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares3.82M

TypeSH

Market value$136.82M

5.62%

Sole

0.00

Shared

0.00

None

3.82M

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares1.76M

TypeSH

Market value$102.27M

4.20%

Sole

0.00

Shared

0.00

None

1.76M

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares2.02M

TypeSH

Market value$99.60M

4.09%

Sole

0.00

Shared

0.00

None

2.02M

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares408.13K

TypeSH

Market value$85.00M

3.49%

Sole

0.00

Shared

0.00

None

408.13K

SPDR SER TR

SOLE

PORTFLI HIGH YLD

Shares2.82M

TypeSH

Market value$66.06M

2.71%

Sole

0.00

Shared

0.00

None

2.82M

SELECT SECTOR SPDR TR

SOLE

FINANCIAL

Shares1.45M

TypeSH

Market value$60.97M

2.50%

Sole

0.00

Shared

0.00

None

1.45M

INVESCO EXCH TRADED FD TR II

SOLE

SR LN ETF

Shares2.83M

TypeSH

Market value$59.89M

2.46%

Sole

0.00

Shared

0.00

None

2.83M

SPDR SER TR

SOLE

PORTFOLIO SHORT

Shares1.98M

TypeSH

Market value$58.82M

2.42%

Sole

0.00

Shared

0.00

None

1.98M

SELECT SECTOR SPDR TR

SOLE

SBI HEALTHCARE

Shares388.70K

TypeSH

Market value$57.42M

2.36%

Sole

0.00

Shared

0.00

None

388.70K

INVESCO EXCH TRADED FD TR II

SOLE

VAR RATE PFD

Shares1.95M

TypeSH

Market value$46.41M

1.91%

Sole

0.00

Shared

0.00

None

1.95M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares1.18M

TypeSH

Market value$42.66M

1.75%

Sole

0.00

Shared

0.00

None

1.18M

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares223.85K

TypeSH

Market value$40.88M

1.68%

Sole

0.00

Shared

0.00

None

223.85K

VANGUARD SCOTTSDALE FDS

SOLE

MTG-BKD SECS ETF

Shares817.82K

TypeSH

Market value$37.30M

1.53%

Sole

0.00

Shared

0.00

None

817.82K

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE SMCAP ETF

Shares315.21K

TypeSH

Market value$36.83M

1.51%

Sole

0.00

Shared

0.00

None

315.21K

VANGUARD SCOTTSDALE FDS

SOLE

LG-TERM COR BD

Shares459.32K

TypeSH

Market value$35.94M

1.48%

Sole

0.00

Shared

0.00

None

459.32K

SELECT SECTOR SPDR TR

SOLE

SBI CONS DISCR

Shares192.74K

TypeSH

Market value$35.44M

1.46%

Sole

0.00

Shared

0.00

None

192.74K

ISHARES TR

SOLE

CONV BD ETF

Shares420.43K

TypeSH

Market value$33.57M

1.38%

Sole

0.00

Shared

0.00

None

420.43K

SELECT SECTOR SPDR TR

SOLE

RL EST SEL SEC

Shares800.26K

TypeSH

Market value$31.63M

1.30%

Sole

0.00

Shared

0.00

None

800.26K

VANGUARD SCOTTSDALE FDS

SOLE

INT-TERM CORP

Shares350.24K

TypeSH

Market value$28.20M

1.16%

Sole

0.00

Shared

0.00

None

350.24K

SELECT SECTOR SPDR TR

SOLE

INDL

Shares221K

TypeSH

Market value$27.84M

1.14%

Sole

0.00

Shared

0.00

None

221K

SELECT SECTOR SPDR TR

SOLE

COMMUNICATION

Shares335.37K

TypeSH

Market value$27.39M

1.12%

Sole

0.00

Shared

0.00

None

335.37K

SELECT SECTOR SPDR TR

SOLE

SBI CONS STPLS

Shares343.14K

TypeSH

Market value$26.20M

1.08%

Sole

0.00

Shared

0.00

None

343.14K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SER TRSOLE	PRTFLO S&P500 GW	2.89M	SH	$211.17M 8.67%	2.89M
SPDR SER TRSOLE	PRTFLO S&P500 VL	3.88M	SH	$194.21M 7.97%	3.88M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	1.71M	SH	$139.54M 5.73%	1.71M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	3.82M	SH	$136.82M 5.62%	3.82M
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	1.76M	SH	$102.27M 4.20%	1.76M
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	2.02M	SH	$99.60M 4.09%	2.02M
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	408.13K	SH	$85.00M 3.49%	408.13K
SPDR SER TRSOLE	PORTFLI HIGH YLD	2.82M	SH	$66.06M 2.71%	2.82M
SELECT SECTOR SPDR TRSOLE	FINANCIAL	1.45M	SH	$60.97M 2.50%	1.45M
INVESCO EXCH TRADED FD TR IISOLE	SR LN ETF	2.83M	SH	$59.89M 2.46%	2.83M
SPDR SER TRSOLE	PORTFOLIO SHORT	1.98M	SH	$58.82M 2.42%	1.98M
SELECT SECTOR SPDR TRSOLE	SBI HEALTHCARE	388.70K	SH	$57.42M 2.36%	388.70K
INVESCO EXCH TRADED FD TR IISOLE	VAR RATE PFD	1.95M	SH	$46.41M 1.91%	1.95M
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	1.18M	SH	$42.66M 1.75%	1.18M
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	223.85K	SH	$40.88M 1.68%	223.85K
VANGUARD SCOTTSDALE FDSSOLE	MTG-BKD SECS ETF	817.82K	SH	$37.30M 1.53%	817.82K
VANGUARD INTL EQUITY INDEX FSOLE	FTSE SMCAP ETF	315.21K	SH	$36.83M 1.51%	315.21K
VANGUARD SCOTTSDALE FDSSOLE	LG-TERM COR BD	459.32K	SH	$35.94M 1.48%	459.32K
SELECT SECTOR SPDR TRSOLE	SBI CONS DISCR	192.74K	SH	$35.44M 1.46%	192.74K
ISHARES TRSOLE	CONV BD ETF	420.43K	SH	$33.57M 1.38%	420.43K
SELECT SECTOR SPDR TRSOLE	RL EST SEL SEC	800.26K	SH	$31.63M 1.30%	800.26K
VANGUARD SCOTTSDALE FDSSOLE	INT-TERM CORP	350.24K	SH	$28.20M 1.16%	350.24K
SELECT SECTOR SPDR TRSOLE	INDL	221K	SH	$27.84M 1.14%	221K
SELECT SECTOR SPDR TRSOLE	COMMUNICATION	335.37K	SH	$27.39M 1.12%	335.37K
SELECT SECTOR SPDR TRSOLE	SBI CONS STPLS	343.14K	SH	$26.20M 1.08%	343.14K

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