ADVISORY ALPHA, LLC

Filed: 1/23/2024ACC: 0001085146-24-000412

📋 What this filing means

ADVISORY ALPHA, LLC filed this quarterly 13F‑HR report disclosing 345 equity positions with a total reported market value of $2.18B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

345

Positions

$2.18B

Total AUM (reported)

41.83M

Total Shares

Allocation by class

PRTFLO S&P500 GW$174.38M8.0%

PRTFLO S&P500 VL$156.05M7.1%

US MID-CAP ETF$115.26M5.3%

COM$102.07M4.7%

PORTFOLIO DEVLPD$102.05M4.7%

US SML CAP ETF$99.16M4.5%

SHORT TERM TREAS$97.94M4.5%

Portfolio Concentration

Top 3$445.68M20.4%

4–10$573.03M26.3%

11–25$511.13M23.4%

Rest$652.91M29.9%

Top 3 weight

20.4%

Top 10 weight

46.7%

Voting Authority Distribution

Total shares with voting rights: 41.83M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

41.83M

% of voting shares100.0%

Investment Discretion (by position count)

Sole345

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings345

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares2.68M

TypeSH

Market value$174.38M

7.99%

Sole

0.00

Shared

0.00

None

2.68M

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares3.35M

TypeSH

Market value$156.05M

7.15%

Sole

0.00

Shared

0.00

None

3.35M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares1.53M

TypeSH

Market value$115.26M

5.28%

Sole

0.00

Shared

0.00

None

1.53M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares3M

TypeSH

Market value$102.05M

4.68%

Sole

0.00

Shared

0.00

None

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares2.10M

TypeSH

Market value$99.16M

4.54%

Sole

0.00

Shared

0.00

None

2.10M

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares1.67M

TypeSH

Market value$97.69M

4.48%

Sole

0.00

Shared

0.00

None

1.67M

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares494.20K

TypeSH

Market value$95.12M

4.36%

Sole

0.00

Shared

0.00

None

494.20K

ISHARES TR

SOLE

BROAD USD HIGH

Shares1.84M

TypeSH

Market value$66.75M

3.06%

Sole

0.00

Shared

0.00

None

1.84M

VANGUARD SCOTTSDALE FDS

SOLE

SHRT TRM CORP BD

Shares799.47K

TypeSH

Market value$61.86M

2.83%

Sole

0.00

Shared

0.00

None

799.47K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares1.42M

TypeSH

Market value$50.39M

2.31%

Sole

0.00

Shared

0.00

None

1.42M

SELECT SECTOR SPDR TR

SOLE

FINANCIAL

Shares1.23M

TypeSH

Market value$46.32M

2.12%

Sole

0.00

Shared

0.00

None

1.23M

SCHWAB STRATEGIC TR

SOLE

INTL SCEQT ETF

Shares1.31M

TypeSH

Market value$45.57M

2.09%

Sole

0.00

Shared

0.00

None

1.31M

INVESCO EXCH TRADED FD TR II

SOLE

VAR RATE PFD

Shares1.85M

TypeSH

Market value$42.73M

1.96%

Sole

0.00

Shared

0.00

None

1.85M

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares240.04K

TypeSH

Market value$40.90M

1.87%

Sole

0.00

Shared

0.00

None

240.04K

INVESCO EXCH TRADED FD TR II

SOLE

SR LN ETF

Shares1.77M

TypeSH

Market value$37.48M

1.72%

Sole

0.00

Shared

0.00

None

1.77M

SELECT SECTOR SPDR TR

SOLE

SBI HEALTHCARE

Shares266.37K

TypeSH

Market value$36.33M

1.66%

Sole

0.00

Shared

0.00

None

266.37K

SELECT SECTOR SPDR TR

SOLE

SBI CONS DISCR

Shares192.16K

TypeSH

Market value$34.36M

1.57%

Sole

0.00

Shared

0.00

None

192.16K

VANGUARD SCOTTSDALE FDS

SOLE

LG-TERM COR BD

Shares426.05K

TypeSH

Market value$34.15M

1.56%

Sole

0.00

Shared

0.00

None

426.05K

ISHARES TR

SOLE

CONV BD ETF

Shares403.03K

TypeSH

Market value$31.68M

1.45%

Sole

0.00

Shared

0.00

None

403.03K

SELECT SECTOR SPDR TR

SOLE

COMMUNICATION

Shares422.43K

TypeSH

Market value$30.69M

1.41%

Sole

0.00

Shared

0.00

None

422.43K

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares534.15K

TypeSH

Market value$29.86M

1.37%

Sole

0.00

Shared

0.00

None

534.15K

VANGUARD SCOTTSDALE FDS

SOLE

MTG-BKD SECS ETF

Shares562.66K

TypeSH

Market value$26.09M

1.20%

Sole

0.00

Shared

0.00

None

562.66K

SELECT SECTOR SPDR TR

SOLE

INDL

Shares228.77K

TypeSH

Market value$26.08M

1.19%

Sole

0.00

Shared

0.00

None

228.77K

VANGUARD SCOTTSDALE FDS

SOLE

LONG TERM TREAS

Shares411.11K

TypeSH

Market value$25.30M

1.16%

Sole

0.00

Shared

0.00

None

411.11K

FIRST TR VALUE LINE DIVID IN

SOLE

SHS

Shares581.41K

TypeSH

Market value$23.58M

1.08%

Sole

0.00

Shared

0.00

None

581.41K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SER TRSOLE	PRTFLO S&P500 GW	2.68M	SH	$174.38M 7.99%	2.68M
SPDR SER TRSOLE	PRTFLO S&P500 VL	3.35M	SH	$156.05M 7.15%	3.35M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	1.53M	SH	$115.26M 5.28%	1.53M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	3M	SH	$102.05M 4.68%	3M
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	2.10M	SH	$99.16M 4.54%	2.10M
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	1.67M	SH	$97.69M 4.48%	1.67M
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	494.20K	SH	$95.12M 4.36%	494.20K
ISHARES TRSOLE	BROAD USD HIGH	1.84M	SH	$66.75M 3.06%	1.84M
VANGUARD SCOTTSDALE FDSSOLE	SHRT TRM CORP BD	799.47K	SH	$61.86M 2.83%	799.47K
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	1.42M	SH	$50.39M 2.31%	1.42M
SELECT SECTOR SPDR TRSOLE	FINANCIAL	1.23M	SH	$46.32M 2.12%	1.23M
SCHWAB STRATEGIC TRSOLE	INTL SCEQT ETF	1.31M	SH	$45.57M 2.09%	1.31M
INVESCO EXCH TRADED FD TR IISOLE	VAR RATE PFD	1.85M	SH	$42.73M 1.96%	1.85M
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	240.04K	SH	$40.90M 1.87%	240.04K
INVESCO EXCH TRADED FD TR IISOLE	SR LN ETF	1.77M	SH	$37.48M 1.72%	1.77M
SELECT SECTOR SPDR TRSOLE	SBI HEALTHCARE	266.37K	SH	$36.33M 1.66%	266.37K
SELECT SECTOR SPDR TRSOLE	SBI CONS DISCR	192.16K	SH	$34.36M 1.57%	192.16K
VANGUARD SCOTTSDALE FDSSOLE	LG-TERM COR BD	426.05K	SH	$34.15M 1.56%	426.05K
ISHARES TRSOLE	CONV BD ETF	403.03K	SH	$31.68M 1.45%	403.03K
SELECT SECTOR SPDR TRSOLE	COMMUNICATION	422.43K	SH	$30.69M 1.41%	422.43K
SPDR SER TRSOLE	PORTFOLIO S&P500	534.15K	SH	$29.86M 1.37%	534.15K
VANGUARD SCOTTSDALE FDSSOLE	MTG-BKD SECS ETF	562.66K	SH	$26.09M 1.20%	562.66K
SELECT SECTOR SPDR TRSOLE	INDL	228.77K	SH	$26.08M 1.19%	228.77K
VANGUARD SCOTTSDALE FDSSOLE	LONG TERM TREAS	411.11K	SH	$25.30M 1.16%	411.11K
FIRST TR VALUE LINE DIVID INSOLE	SHS	581.41K	SH	$23.58M 1.08%	581.41K

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