ADVISORY ALPHA, LLC

Filed: 10/18/2023ACC: 0001085146-23-003779

📋 What this filing means

ADVISORY ALPHA, LLC filed this quarterly 13F‑HR report disclosing 302 equity positions with a total reported market value of $1.94B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

302

Positions

$1.94B

Total AUM (reported)

40.47M

Total Shares

Allocation by class

PRTFLO S&P500 GW$158.38M8.2%

PRTFLO S&P500 VL$133.56M6.9%

US MID-CAP ETF$100.36M5.2%

SHORT TERM TREAS$94.58M4.9%

PORTFOLIO DEVLPD$89.08M4.6%

US SML CAP ETF$82.92M4.3%

TECHNOLOGY$80.94M4.2%

Portfolio Concentration

Top 3$392.30M20.2%

4–10$527.06M27.1%

11–25$453.93M23.4%

Rest$569.20M29.3%

Top 3 weight

20.2%

Top 10 weight

47.3%

Voting Authority Distribution

Total shares with voting rights: 40.47M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

40.47M

% of voting shares100.0%

Investment Discretion (by position count)

Sole302

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings302

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares2.67M

TypeSH

Market value$158.38M

8.15%

Sole

0.00

Shared

0.00

None

2.67M

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares3.24M

TypeSH

Market value$133.56M

6.88%

Sole

0.00

Shared

0.00

None

3.24M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares1.48M

TypeSH

Market value$100.36M

5.17%

Sole

0.00

Shared

0.00

None

1.48M

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares1.64M

TypeSH

Market value$94.33M

4.86%

Sole

0.00

Shared

0.00

None

1.64M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares2.87M

TypeSH

Market value$89.08M

4.59%

Sole

0.00

Shared

0.00

None

2.87M

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares2M

TypeSH

Market value$82.92M

4.27%

Sole

0.00

Shared

0.00

None

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares493.77K

TypeSH

Market value$80.94M

4.17%

Sole

0.00

Shared

0.00

None

493.77K

ISHARES TR

SOLE

BROAD USD HIGH

Shares2.03M

TypeSH

Market value$70.56M

3.63%

Sole

0.00

Shared

0.00

None

2.03M

VANGUARD SCOTTSDALE FDS

SOLE

SHRT TRM CORP BD

Shares827.86K

TypeSH

Market value$62.22M

3.20%

Sole

0.00

Shared

0.00

None

827.86K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares1.40M

TypeSH

Market value$47.00M

2.42%

Sole

0.00

Shared

0.00

None

1.40M

INVESCO EXCH TRADED FD TR II

SOLE

VAR RATE PFD

Shares1.82M

TypeSH

Market value$40.68M

2.09%

Sole

0.00

Shared

0.00

None

1.82M

SCHWAB STRATEGIC TR

SOLE

INTL SCEQT ETF

Shares1.25M

TypeSH

Market value$40.41M

2.08%

Sole

0.00

Shared

0.00

None

1.25M

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares242.99K

TypeSH

Market value$37.76M

1.94%

Sole

0.00

Shared

0.00

None

242.99K

INVESCO EXCH TRADED FD TR II

SOLE

SR LN ETF

Shares1.71M

TypeSH

Market value$35.84M

1.85%

Sole

0.00

Shared

0.00

None

1.71M

SELECT SECTOR SPDR TR

SOLE

SBI HEALTHCARE

Shares266.11K

TypeSH

Market value$34.26M

1.76%

Sole

0.00

Shared

0.00

None

266.11K

SELECT SECTOR SPDR TR

SOLE

SBI CONS DISCR

Shares194.20K

TypeSH

Market value$31.26M

1.61%

Sole

0.00

Shared

0.00

None

194.20K

VANGUARD SCOTTSDALE FDS

SOLE

LG-TERM COR BD

Shares431.04K

TypeSH

Market value$30.88M

1.59%

Sole

0.00

Shared

0.00

None

431.04K

ISHARES TR

SOLE

CONV BD ETF

Shares395.32K

TypeSH

Market value$29.34M

1.51%

Sole

0.00

Shared

0.00

None

395.32K

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares582.70K

TypeSH

Market value$29.29M

1.51%

Sole

0.00

Shared

0.00

None

582.70K

SELECT SECTOR SPDR TR

SOLE

COMMUNICATION

Shares401.46K

TypeSH

Market value$26.32M

1.36%

Sole

0.00

Shared

0.00

None

401.46K

SELECT SECTOR SPDR TR

SOLE

FINANCIAL

Shares770.11K

TypeSH

Market value$25.54M

1.32%

Sole

0.00

Shared

0.00

None

770.11K

VANGUARD SCOTTSDALE FDS

SOLE

MTG-BKD SECS ETF

Shares566.18K

TypeSH

Market value$24.79M

1.28%

Sole

0.00

Shared

0.00

None

566.18K

ISHARES TR

SOLE

CRE U S REIT ETF

Shares502.53K

TypeSH

Market value$23.71M

1.22%

Sole

0.00

Shared

0.00

None

502.53K

SCHWAB STRATEGIC TR

SOLE

US TIPS ETF

Shares434.80K

TypeSH

Market value$21.96M

1.13%

Sole

0.00

Shared

0.00

None

434.80K

FIRST TR VALUE LINE DIVID IN

SOLE

SHS

Shares585.18K

TypeSH

Market value$21.88M

1.13%

Sole

0.00

Shared

0.00

None

585.18K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SER TRSOLE	PRTFLO S&P500 GW	2.67M	SH	$158.38M 8.15%	2.67M
SPDR SER TRSOLE	PRTFLO S&P500 VL	3.24M	SH	$133.56M 6.88%	3.24M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	1.48M	SH	$100.36M 5.17%	1.48M
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	1.64M	SH	$94.33M 4.86%	1.64M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	2.87M	SH	$89.08M 4.59%	2.87M
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	2M	SH	$82.92M 4.27%	2M
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	493.77K	SH	$80.94M 4.17%	493.77K
ISHARES TRSOLE	BROAD USD HIGH	2.03M	SH	$70.56M 3.63%	2.03M
VANGUARD SCOTTSDALE FDSSOLE	SHRT TRM CORP BD	827.86K	SH	$62.22M 3.20%	827.86K
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	1.40M	SH	$47.00M 2.42%	1.40M
INVESCO EXCH TRADED FD TR IISOLE	VAR RATE PFD	1.82M	SH	$40.68M 2.09%	1.82M
SCHWAB STRATEGIC TRSOLE	INTL SCEQT ETF	1.25M	SH	$40.41M 2.08%	1.25M
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	242.99K	SH	$37.76M 1.94%	242.99K
INVESCO EXCH TRADED FD TR IISOLE	SR LN ETF	1.71M	SH	$35.84M 1.85%	1.71M
SELECT SECTOR SPDR TRSOLE	SBI HEALTHCARE	266.11K	SH	$34.26M 1.76%	266.11K
SELECT SECTOR SPDR TRSOLE	SBI CONS DISCR	194.20K	SH	$31.26M 1.61%	194.20K
VANGUARD SCOTTSDALE FDSSOLE	LG-TERM COR BD	431.04K	SH	$30.88M 1.59%	431.04K
ISHARES TRSOLE	CONV BD ETF	395.32K	SH	$29.34M 1.51%	395.32K
SPDR SER TRSOLE	PORTFOLIO S&P500	582.70K	SH	$29.29M 1.51%	582.70K
SELECT SECTOR SPDR TRSOLE	COMMUNICATION	401.46K	SH	$26.32M 1.36%	401.46K
SELECT SECTOR SPDR TRSOLE	FINANCIAL	770.11K	SH	$25.54M 1.32%	770.11K
VANGUARD SCOTTSDALE FDSSOLE	MTG-BKD SECS ETF	566.18K	SH	$24.79M 1.28%	566.18K
ISHARES TRSOLE	CRE U S REIT ETF	502.53K	SH	$23.71M 1.22%	502.53K
SCHWAB STRATEGIC TRSOLE	US TIPS ETF	434.80K	SH	$21.96M 1.13%	434.80K
FIRST TR VALUE LINE DIVID INSOLE	SHS	585.18K	SH	$21.88M 1.13%	585.18K

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