ADVISORY ALPHA, LLC

Filed: 7/25/2023ACC: 0001085146-23-002893

📋 What this filing means

ADVISORY ALPHA, LLC filed this quarterly 13F‑HR report disclosing 326 equity positions with a total reported market value of $1.95B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

326

Positions

$1.95B

Total AUM (reported)

38.52M

Total Shares

Allocation by class

PRTFLO S&P500 GW$156.05M8.0%

PRTFLO S&P500 VL$128.17M6.6%

US MID-CAP ETF$97.68M5.0%

SHORT TERM TREAS$91.07M4.7%

COM$88.40M4.5%

PORTFOLIO DEVLPD$85.10M4.4%

US SML CAP ETF$80.64M4.1%

Portfolio Concentration

Top 3$381.89M19.6%

4–10$510.86M26.2%

11–25$446.98M22.9%

Rest$608.43M31.2%

Top 3 weight

19.6%

Top 10 weight

45.8%

Voting Authority Distribution

Total shares with voting rights: 38.52M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

38.52M

% of voting shares100.0%

Investment Discretion (by position count)

Sole326

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings326

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares2.56M

TypeSH

Market value$156.05M

8.01%

Sole

0.00

Shared

0.00

None

2.56M

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares2.97M

TypeSH

Market value$128.17M

6.58%

Sole

0.00

Shared

0.00

None

2.97M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares1.38M

TypeSH

Market value$97.68M

5.01%

Sole

0.00

Shared

0.00

None

1.38M

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares1.58M

TypeSH

Market value$91.07M

4.67%

Sole

0.00

Shared

0.00

None

1.58M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares2.62M

TypeSH

Market value$85.10M

4.37%

Sole

0.00

Shared

0.00

None

2.62M

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares1.84M

TypeSH

Market value$80.64M

4.14%

Sole

0.00

Shared

0.00

None

1.84M

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares443.52K

TypeSH

Market value$77.11M

3.96%

Sole

0.00

Shared

0.00

None

443.52K

ISHARES TR

SOLE

BROAD USD HIGH

Shares1.93M

TypeSH

Market value$68.11M

3.50%

Sole

0.00

Shared

0.00

None

1.93M

VANGUARD SCOTTSDALE FDS

SOLE

SHRT TRM CORP BD

Shares835.99K

TypeSH

Market value$63.26M

3.25%

Sole

0.00

Shared

0.00

None

835.99K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares1.33M

TypeSH

Market value$45.56M

2.34%

Sole

0.00

Shared

0.00

None

1.33M

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares265.37K

TypeSH

Market value$43.10M

2.21%

Sole

0.00

Shared

0.00

None

265.37K

SCHWAB STRATEGIC TR

SOLE

INTL SCEQT ETF

Shares1.15M

TypeSH

Market value$38.97M

2.00%

Sole

0.00

Shared

0.00

None

1.15M

INVESCO EXCH TRADED FD TR II

SOLE

VAR RATE PFD

Shares1.56M

TypeSH

Market value$34.66M

1.78%

Sole

0.00

Shared

0.00

None

1.56M

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares652.72K

TypeSH

Market value$34.01M

1.75%

Sole

0.00

Shared

0.00

None

652.72K

SELECT SECTOR SPDR TR

SOLE

SBI CONS DISCR

Shares192.02K

TypeSH

Market value$32.61M

1.67%

Sole

0.00

Shared

0.00

None

192.02K

VANGUARD SCOTTSDALE FDS

SOLE

LG-TERM COR BD

Shares413.25K

TypeSH

Market value$32.44M

1.67%

Sole

0.00

Shared

0.00

None

413.25K

INVESCO EXCH TRADED FD TR II

SOLE

SR LN ETF

Shares1.52M

TypeSH

Market value$31.98M

1.64%

Sole

0.00

Shared

0.00

None

1.52M

SELECT SECTOR SPDR TR

SOLE

SBI HEALTHCARE

Shares216.80K

TypeSH

Market value$28.78M

1.48%

Sole

0.00

Shared

0.00

None

216.80K

ISHARES TR

SOLE

CONV BD ETF

Shares371.94K

TypeSH

Market value$28.41M

1.46%

Sole

0.00

Shared

0.00

None

371.94K

FIRST TR VALUE LINE DIVID IN

SOLE

SHS

Shares642.66K

TypeSH

Market value$25.76M

1.32%

Sole

0.00

Shared

0.00

None

642.66K

VANGUARD SCOTTSDALE FDS

SOLE

MTG-BKD SECS ETF

Shares557.47K

TypeSH

Market value$25.64M

1.32%

Sole

0.00

Shared

0.00

None

557.47K

ISHARES TR

SOLE

CRE U S REIT ETF

Shares460.47K

TypeSH

Market value$23.68M

1.22%

Sole

0.00

Shared

0.00

None

460.47K

SELECT SECTOR SPDR TR

SOLE

COMMUNICATION

Shares346.81K

TypeSH

Market value$22.57M

1.16%

Sole

0.00

Shared

0.00

None

346.81K

ISHARES TR

SOLE

JPMORGAN USD EMG

Shares258.27K

TypeSH

Market value$22.36M

1.15%

Sole

0.00

Shared

0.00

None

258.27K

SCHWAB STRATEGIC TR

SOLE

US TIPS ETF

Shares419.68K

TypeSH

Market value$22.01M

1.13%

Sole

0.00

Shared

0.00

None

419.68K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SER TRSOLE	PRTFLO S&P500 GW	2.56M	SH	$156.05M 8.01%	2.56M
SPDR SER TRSOLE	PRTFLO S&P500 VL	2.97M	SH	$128.17M 6.58%	2.97M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	1.38M	SH	$97.68M 5.01%	1.38M
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	1.58M	SH	$91.07M 4.67%	1.58M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	2.62M	SH	$85.10M 4.37%	2.62M
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	1.84M	SH	$80.64M 4.14%	1.84M
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	443.52K	SH	$77.11M 3.96%	443.52K
ISHARES TRSOLE	BROAD USD HIGH	1.93M	SH	$68.11M 3.50%	1.93M
VANGUARD SCOTTSDALE FDSSOLE	SHRT TRM CORP BD	835.99K	SH	$63.26M 3.25%	835.99K
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	1.33M	SH	$45.56M 2.34%	1.33M
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	265.37K	SH	$43.10M 2.21%	265.37K
SCHWAB STRATEGIC TRSOLE	INTL SCEQT ETF	1.15M	SH	$38.97M 2.00%	1.15M
INVESCO EXCH TRADED FD TR IISOLE	VAR RATE PFD	1.56M	SH	$34.66M 1.78%	1.56M
SPDR SER TRSOLE	PORTFOLIO S&P500	652.72K	SH	$34.01M 1.75%	652.72K
SELECT SECTOR SPDR TRSOLE	SBI CONS DISCR	192.02K	SH	$32.61M 1.67%	192.02K
VANGUARD SCOTTSDALE FDSSOLE	LG-TERM COR BD	413.25K	SH	$32.44M 1.67%	413.25K
INVESCO EXCH TRADED FD TR IISOLE	SR LN ETF	1.52M	SH	$31.98M 1.64%	1.52M
SELECT SECTOR SPDR TRSOLE	SBI HEALTHCARE	216.80K	SH	$28.78M 1.48%	216.80K
ISHARES TRSOLE	CONV BD ETF	371.94K	SH	$28.41M 1.46%	371.94K
FIRST TR VALUE LINE DIVID INSOLE	SHS	642.66K	SH	$25.76M 1.32%	642.66K
VANGUARD SCOTTSDALE FDSSOLE	MTG-BKD SECS ETF	557.47K	SH	$25.64M 1.32%	557.47K
ISHARES TRSOLE	CRE U S REIT ETF	460.47K	SH	$23.68M 1.22%	460.47K
SELECT SECTOR SPDR TRSOLE	COMMUNICATION	346.81K	SH	$22.57M 1.16%	346.81K
ISHARES TRSOLE	JPMORGAN USD EMG	258.27K	SH	$22.36M 1.15%	258.27K
SCHWAB STRATEGIC TRSOLE	US TIPS ETF	419.68K	SH	$22.01M 1.13%	419.68K

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