ADVISORY ALPHA, LLC

Filed: 5/2/2023ACC: 0001085146-23-002015

📋 What this filing means

ADVISORY ALPHA, LLC filed this quarterly 13F‑HR report disclosing 281 equity positions with a total reported market value of $1.57B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

281

Positions

$1.57B

Total AUM (reported)

32.64M

Total Shares

Allocation by class

PRTFLO S&P500 GW$137.97M8.8%

PRTFLO S&P500 VL$111.51M7.1%

US MID-CAP ETF$88.27M5.6%

SHORT TERM TREAS$87.16M5.5%

PORTFOLIO DEVLPD$77.79M4.9%

US SML CAP ETF$71.37M4.5%

COM$67.85M4.3%

Portfolio Concentration

Top 3$337.76M21.4%

4–10$455.90M28.9%

11–25$376.85M23.9%

Rest$404.32M25.7%

Top 3 weight

21.4%

Top 10 weight

50.4%

Voting Authority Distribution

Total shares with voting rights: 32.64M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

32.64M

% of voting shares100.0%

Investment Discretion (by position count)

Sole281

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings281

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares2.49M

TypeSH

Market value$137.97M

8.76%

Sole

0.00

Shared

0.00

None

2.49M

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares2.74M

TypeSH

Market value$111.51M

7.08%

Sole

0.00

Shared

0.00

None

2.74M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares1.30M

TypeSH

Market value$88.27M

5.61%

Sole

0.00

Shared

0.00

None

1.30M

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares1.49M

TypeSH

Market value$87.16M

5.53%

Sole

0.00

Shared

0.00

None

1.49M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares2.42M

TypeSH

Market value$77.79M

4.94%

Sole

0.00

Shared

0.00

None

2.42M

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares1.70M

TypeSH

Market value$71.37M

4.53%

Sole

0.00

Shared

0.00

None

1.70M

ISHARES TR

SOLE

BROAD USD HIGH

Shares1.83M

TypeSH

Market value$65.21M

4.14%

Sole

0.00

Shared

0.00

None

1.83M

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares412.50K

TypeSH

Market value$62.29M

3.96%

Sole

0.00

Shared

0.00

None

412.50K

VANGUARD SCOTTSDALE FDS

SOLE

SHRT TRM CORP BD

Shares683.03K

TypeSH

Market value$52.07M

3.31%

Sole

0.00

Shared

0.00

None

683.03K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares1.17M

TypeSH

Market value$40.02M

2.54%

Sole

0.00

Shared

0.00

None

1.17M

SCHWAB STRATEGIC TR

SOLE

INTL SCEQT ETF

Shares1.08M

TypeSH

Market value$36.57M

2.32%

Sole

0.00

Shared

0.00

None

1.08M

INVESCO EXCH TRADED FD TR II

SOLE

VAR RATE PFD

Shares1.56M

TypeSH

Market value$34.52M

2.19%

Sole

0.00

Shared

0.00

None

1.56M

VANGUARD SCOTTSDALE FDS

SOLE

LG-TERM COR BD

Shares395.59K

TypeSH

Market value$31.54M

2.00%

Sole

0.00

Shared

0.00

None

395.59K

INVESCO EXCH TRADED FD TR II

SOLE

SR LN ETF

Shares1.37M

TypeSH

Market value$28.53M

1.81%

Sole

0.00

Shared

0.00

None

1.37M

SELECT SECTOR SPDR TR

SOLE

SBI CONS DISCR

Shares179.99K

TypeSH

Market value$26.92M

1.71%

Sole

0.00

Shared

0.00

None

179.99K

VANGUARD SCOTTSDALE FDS

SOLE

MTG-BKD SECS ETF

Shares566.76K

TypeSH

Market value$26.38M

1.68%

Sole

0.00

Shared

0.00

None

566.76K

ISHARES TR

SOLE

CONV BD ETF

Shares349.31K

TypeSH

Market value$25.37M

1.61%

Sole

0.00

Shared

0.00

None

349.31K

SELECT SECTOR SPDR TR

SOLE

SBI HEALTHCARE

Shares189.18K

TypeSH

Market value$24.49M

1.56%

Sole

0.00

Shared

0.00

None

189.18K

SCHWAB STRATEGIC TR

SOLE

US TIPS ETF

Shares405.32K

TypeSH

Market value$21.73M

1.38%

Sole

0.00

Shared

0.00

None

405.32K

VANGUARD SCOTTSDALE FDS

SOLE

LONG TERM TREAS

Shares329.85K

TypeSH

Market value$21.61M

1.37%

Sole

0.00

Shared

0.00

None

329.85K

ISHARES TR

SOLE

JPMORGAN USD EMG

Shares249.60K

TypeSH

Market value$21.54M

1.37%

Sole

0.00

Shared

0.00

None

249.60K

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares445.55K

TypeSH

Market value$21.45M

1.36%

Sole

0.00

Shared

0.00

None

445.55K

ISHARES TR

SOLE

CRE U S REIT ETF

Shares424.92K

TypeSH

Market value$21.42M

1.36%

Sole

0.00

Shared

0.00

None

424.92K

SELECT SECTOR SPDR TR

SOLE

COMMUNICATION

Shares319.93K

TypeSH

Market value$18.55M

1.18%

Sole

0.00

Shared

0.00

None

319.93K

SELECT SECTOR SPDR TR

SOLE

SBI INT-INDS

Shares160.64K

TypeSH

Market value$16.25M

1.03%

Sole

0.00

Shared

0.00

None

160.64K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SER TRSOLE	PRTFLO S&P500 GW	2.49M	SH	$137.97M 8.76%	2.49M
SPDR SER TRSOLE	PRTFLO S&P500 VL	2.74M	SH	$111.51M 7.08%	2.74M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	1.30M	SH	$88.27M 5.61%	1.30M
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	1.49M	SH	$87.16M 5.53%	1.49M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	2.42M	SH	$77.79M 4.94%	2.42M
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	1.70M	SH	$71.37M 4.53%	1.70M
ISHARES TRSOLE	BROAD USD HIGH	1.83M	SH	$65.21M 4.14%	1.83M
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	412.50K	SH	$62.29M 3.96%	412.50K
VANGUARD SCOTTSDALE FDSSOLE	SHRT TRM CORP BD	683.03K	SH	$52.07M 3.31%	683.03K
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	1.17M	SH	$40.02M 2.54%	1.17M
SCHWAB STRATEGIC TRSOLE	INTL SCEQT ETF	1.08M	SH	$36.57M 2.32%	1.08M
INVESCO EXCH TRADED FD TR IISOLE	VAR RATE PFD	1.56M	SH	$34.52M 2.19%	1.56M
VANGUARD SCOTTSDALE FDSSOLE	LG-TERM COR BD	395.59K	SH	$31.54M 2.00%	395.59K
INVESCO EXCH TRADED FD TR IISOLE	SR LN ETF	1.37M	SH	$28.53M 1.81%	1.37M
SELECT SECTOR SPDR TRSOLE	SBI CONS DISCR	179.99K	SH	$26.92M 1.71%	179.99K
VANGUARD SCOTTSDALE FDSSOLE	MTG-BKD SECS ETF	566.76K	SH	$26.38M 1.68%	566.76K
ISHARES TRSOLE	CONV BD ETF	349.31K	SH	$25.37M 1.61%	349.31K
SELECT SECTOR SPDR TRSOLE	SBI HEALTHCARE	189.18K	SH	$24.49M 1.56%	189.18K
SCHWAB STRATEGIC TRSOLE	US TIPS ETF	405.32K	SH	$21.73M 1.38%	405.32K
VANGUARD SCOTTSDALE FDSSOLE	LONG TERM TREAS	329.85K	SH	$21.61M 1.37%	329.85K
ISHARES TRSOLE	JPMORGAN USD EMG	249.60K	SH	$21.54M 1.37%	249.60K
SPDR SER TRSOLE	PORTFOLIO S&P500	445.55K	SH	$21.45M 1.36%	445.55K
ISHARES TRSOLE	CRE U S REIT ETF	424.92K	SH	$21.42M 1.36%	424.92K
SELECT SECTOR SPDR TRSOLE	COMMUNICATION	319.93K	SH	$18.55M 1.18%	319.93K
SELECT SECTOR SPDR TRSOLE	SBI INT-INDS	160.64K	SH	$16.25M 1.03%	160.64K

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