ADVISORY ALPHA, LLC

Filed: 1/30/2023ACC: 0001085146-23-000454

📋 What this filing means

ADVISORY ALPHA, LLC filed this quarterly 13F‑HR report disclosing 261 equity positions with a total reported market value of $1.41B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

261

Positions

$1.41B

Total AUM (reported)

31.12M

Total Shares

Allocation by class

PRTFLO S&P500 GW$125.25M8.9%

PRTFLO S&P500 VL$97.96M6.9%

US MID-CAP ETF$90.14M6.4%

US SML CAP ETF$75.40M5.3%

SHORT TERM TREAS$66.05M4.7%

PORTFOLIO DEVLPD$64.62M4.6%

COM$64.06M4.5%

Portfolio Concentration

Top 3$313.34M22.2%

4–10$404.13M28.6%

11–25$355.14M25.1%

Rest$340.09M24.1%

Top 3 weight

22.2%

Top 10 weight

50.8%

Voting Authority Distribution

Total shares with voting rights: 31.12M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

31.12M

% of voting shares100.0%

Investment Discretion (by position count)

Sole261

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings261

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares2.47M

TypeSH

Market value$125.25M

8.87%

Sole

0.00

Shared

0.00

None

2.47M

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares2.52M

TypeSH

Market value$97.96M

6.93%

Sole

0.00

Shared

0.00

None

2.52M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares1.37M

TypeSH

Market value$90.14M

6.38%

Sole

0.00

Shared

0.00

None

1.37M

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares1.86M

TypeSH

Market value$75.40M

5.34%

Sole

0.00

Shared

0.00

None

1.86M

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares1.14M

TypeSH

Market value$66.05M

4.68%

Sole

0.00

Shared

0.00

None

1.14M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares2.18M

TypeSH

Market value$64.62M

4.57%

Sole

0.00

Shared

0.00

None

2.18M

ISHARES TR

SOLE

BROAD USD HIGH

Shares1.78M

TypeSH

Market value$61.59M

4.36%

Sole

0.00

Shared

0.00

None

1.78M

VANGUARD SCOTTSDALE FDS

SOLE

SHRT TRM CORP BD

Shares664.02K

TypeSH

Market value$49.93M

3.53%

Sole

0.00

Shared

0.00

None

664.02K

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares400.36K

TypeSH

Market value$49.82M

3.53%

Sole

0.00

Shared

0.00

None

400.36K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares1.11M

TypeSH

Market value$36.73M

2.60%

Sole

0.00

Shared

0.00

None

1.11M

INVESCO EXCH TRADED FD TR II

SOLE

VAR RATE PFD

Shares1.50M

TypeSH

Market value$33.49M

2.37%

Sole

0.00

Shared

0.00

None

1.50M

SCHWAB STRATEGIC TR

SOLE

INTL SCEQT ETF

Shares1.06M

TypeSH

Market value$33.47M

2.37%

Sole

0.00

Shared

0.00

None

1.06M

INVESCO EXCH TRADED FD TR II

SOLE

SR LN ETF

Shares1.59M

TypeSH

Market value$32.59M

2.31%

Sole

0.00

Shared

0.00

None

1.59M

VANGUARD SCOTTSDALE FDS

SOLE

LG-TERM COR BD

Shares389.55K

TypeSH

Market value$29.50M

2.09%

Sole

0.00

Shared

0.00

None

389.55K

VANGUARD SCOTTSDALE FDS

SOLE

MTG-BKD SECS ETF

Shares552.27K

TypeSH

Market value$25.14M

1.78%

Sole

0.00

Shared

0.00

None

552.27K

ISHARES TR

SOLE

CONV BD ETF

Shares338.83K

TypeSH

Market value$23.54M

1.67%

Sole

0.00

Shared

0.00

None

338.83K

SELECT SECTOR SPDR TR

SOLE

SBI HEALTHCARE

Shares161.05K

TypeSH

Market value$21.88M

1.55%

Sole

0.00

Shared

0.00

None

161.05K

SELECT SECTOR SPDR TR

SOLE

SBI CONS DISCR

Shares164.23K

TypeSH

Market value$21.21M

1.50%

Sole

0.00

Shared

0.00

None

164.23K

ISHARES TR

SOLE

JPMORGAN USD EMG

Shares249.95K

TypeSH

Market value$21.15M

1.50%

Sole

0.00

Shared

0.00

None

249.95K

ISHARES TR

SOLE

CRE U S REIT ETF

Shares426.45K

TypeSH

Market value$21.09M

1.49%

Sole

0.00

Shared

0.00

None

426.45K

SCHWAB STRATEGIC TR

SOLE

US TIPS ETF

Shares392.01K

TypeSH

Market value$20.31M

1.44%

Sole

0.00

Shared

0.00

None

392.01K

VANGUARD SCOTTSDALE FDS

SOLE

LONG TERM TREAS

Shares323.19K

TypeSH

Market value$19.92M

1.41%

Sole

0.00

Shared

0.00

None

323.19K

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares441.03K

TypeSH

Market value$19.84M

1.40%

Sole

0.00

Shared

0.00

None

441.03K

SELECT SECTOR SPDR TR

SOLE

SBI INT-INDS

Shares163.94K

TypeSH

Market value$16.10M

1.14%

Sole

0.00

Shared

0.00

None

163.94K

SELECT SECTOR SPDR TR

SOLE

FINANCIAL

Shares465.32K

TypeSH

Market value$15.91M

1.13%

Sole

0.00

Shared

0.00

None

465.32K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SER TRSOLE	PRTFLO S&P500 GW	2.47M	SH	$125.25M 8.87%	2.47M
SPDR SER TRSOLE	PRTFLO S&P500 VL	2.52M	SH	$97.96M 6.93%	2.52M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	1.37M	SH	$90.14M 6.38%	1.37M
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	1.86M	SH	$75.40M 5.34%	1.86M
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	1.14M	SH	$66.05M 4.68%	1.14M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	2.18M	SH	$64.62M 4.57%	2.18M
ISHARES TRSOLE	BROAD USD HIGH	1.78M	SH	$61.59M 4.36%	1.78M
VANGUARD SCOTTSDALE FDSSOLE	SHRT TRM CORP BD	664.02K	SH	$49.93M 3.53%	664.02K
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	400.36K	SH	$49.82M 3.53%	400.36K
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	1.11M	SH	$36.73M 2.60%	1.11M
INVESCO EXCH TRADED FD TR IISOLE	VAR RATE PFD	1.50M	SH	$33.49M 2.37%	1.50M
SCHWAB STRATEGIC TRSOLE	INTL SCEQT ETF	1.06M	SH	$33.47M 2.37%	1.06M
INVESCO EXCH TRADED FD TR IISOLE	SR LN ETF	1.59M	SH	$32.59M 2.31%	1.59M
VANGUARD SCOTTSDALE FDSSOLE	LG-TERM COR BD	389.55K	SH	$29.50M 2.09%	389.55K
VANGUARD SCOTTSDALE FDSSOLE	MTG-BKD SECS ETF	552.27K	SH	$25.14M 1.78%	552.27K
ISHARES TRSOLE	CONV BD ETF	338.83K	SH	$23.54M 1.67%	338.83K
SELECT SECTOR SPDR TRSOLE	SBI HEALTHCARE	161.05K	SH	$21.88M 1.55%	161.05K
SELECT SECTOR SPDR TRSOLE	SBI CONS DISCR	164.23K	SH	$21.21M 1.50%	164.23K
ISHARES TRSOLE	JPMORGAN USD EMG	249.95K	SH	$21.15M 1.50%	249.95K
ISHARES TRSOLE	CRE U S REIT ETF	426.45K	SH	$21.09M 1.49%	426.45K
SCHWAB STRATEGIC TRSOLE	US TIPS ETF	392.01K	SH	$20.31M 1.44%	392.01K
VANGUARD SCOTTSDALE FDSSOLE	LONG TERM TREAS	323.19K	SH	$19.92M 1.41%	323.19K
SPDR SER TRSOLE	PORTFOLIO S&P500	441.03K	SH	$19.84M 1.40%	441.03K
SELECT SECTOR SPDR TRSOLE	SBI INT-INDS	163.94K	SH	$16.10M 1.14%	163.94K
SELECT SECTOR SPDR TRSOLE	FINANCIAL	465.32K	SH	$15.91M 1.13%	465.32K

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