Senior insider sale
See Remarks at MEDIAALPHA, INC. — senior position signals high conviction
$5.63M
424.28K shares
YI STEVEN plans to sell 424.28K shares of MEDIAALPHA, INC. valued at approximately $5.63M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Restricted Stock Lapse - See Remarks
Equity Compensation
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
1/30/2022 | Restricted Stock Lapse - See Remarks Equity Compensation | 48K | — |
| Total | 48K | ||
Completed
Units to sell
48K
Market value
$594.4K
Units to sell
72K
Market value
$910.0K
Units to sell
12.33K
Market value
$175.1K
Units to sell
82.46K
Market value
$1.19M
Units to sell
114.29K
Market value
$1.62M
Units to sell
37.70K
Market value
$530.0K
Units to sell
9.50K
Market value
$133.4K
Planned — Approximate Date
Units to sell
48K
Market value
$481.9K
Units
424.28K
Value
$5.63M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
9/1/2026 | 48K | $594.4K | — | Completed |
8/3/2026 | 72K | $910.0K | — | Completed |
7/17/2026 | 12.33K | $175.1K | — | Completed |
7/16/2026 | 82.46K | $1.19M | — | Completed |
7/15/2026 | 114.29K | $1.62M | — | Completed |
7/14/2026 | 37.70K | $530.0K | — | Completed |
7/13/2026 | 9.50K | $133.4K | — | Completed |
| Planned — Approximate Date | ||||
10/8/2026 | 48K | $481.9K | NYSE | Planned |
| Total | 424.28K | $5.63M | ||