Senior insider sale
See Remarks at MEDIAALPHA, INC. — senior position signals high conviction
$2.09M
212.78K shares
YI STEVEN plans to sell 212.78K shares of MEDIAALPHA, INC. valued at approximately $2.09M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Restricted Stock Lapse
Equity Compensation
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
10/30/2021 | Restricted Stock Lapse Equity Compensation | 24K | — |
| Total | 24K | ||
Completed
Units to sell
4K
Market value
$36.5K
Units to sell
4K
Market value
$35.7K
Units to sell
4K
Market value
$36.2K
Units to sell
26.74K
Market value
$267.3K
Units to sell
6.57K
Market value
$65.7K
Units to sell
33.66K
Market value
$336.2K
Units to sell
4K
Market value
$39.5K
Units to sell
16.05K
Market value
$161.7K
Units to sell
28.54K
Market value
$287.0K
Units to sell
4K
Market value
$38.7K
Units to sell
4K
Market value
$37.9K
Units to sell
4K
Market value
$36.3K
Units to sell
4K
Market value
$39.1K
Units to sell
4K
Market value
$37.8K
Units to sell
4K
Market value
$37.4K
Units to sell
4K
Market value
$36.6K
Units to sell
4K
Market value
$38.4K
Units to sell
4K
Market value
$36.9K
Units to sell
4K
Market value
$37.7K
Units to sell
4K
Market value
$37.9K
Units to sell
4K
Market value
$38.7K
Units to sell
4K
Market value
$38.4K
Units to sell
5.23K
Market value
$52.0K
Units to sell
4K
Market value
$39.7K
Planned — Approximate Date
Units to sell
24K
Market value
$240.2K
Units
212.78K
Value
$2.09M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
5/6/2026 | 4K | $36.5K | — | Completed |
5/5/2026 | 4K | $35.7K | — | Completed |
5/4/2026 | 4K | $36.2K | — | Completed |
4/29/2026 | 26.74K | $267.3K | — | Completed |
4/28/2026 | 6.57K | $65.7K | — | Completed |
4/27/2026 | 33.66K | $336.2K | — | Completed |
4/22/2026 | 4K | $39.5K | — | Completed |
4/21/2026 | 16.05K | $161.7K | — | Completed |
4/20/2026 | 28.54K | $287.0K | — | Completed |
4/15/2026 | 4K | $38.7K | — | Completed |
4/14/2026 | 4K | $37.9K | — | Completed |
4/13/2026 | 4K | $36.3K | — | Completed |
4/8/2026 | 4K | $39.1K | — | Completed |
4/7/2026 | 4K | $37.8K | — | Completed |
4/6/2026 | 4K | $37.4K | — | Completed |
4/1/2026 | 4K | $36.6K | — | Completed |
3/31/2026 | 4K | $38.4K | — | Completed |
3/30/2026 | 4K | $36.9K | — | Completed |
3/25/2026 | 4K | $37.7K | — | Completed |
3/24/2026 | 4K | $37.9K | — | Completed |
3/23/2026 | 4K | $38.7K | — | Completed |
3/18/2026 | 4K | $38.4K | — | Completed |
3/17/2026 | 5.23K | $52.0K | — | Completed |
3/16/2026 | 4K | $39.7K | — | Completed |
| Planned — Approximate Date | ||||
6/16/2026 | 24K | $240.2K | NYSE | Planned |
| Total | 212.78K | $2.09M | ||