Senior insider sale
See Remarks at MEDIAALPHA, INC. — senior position signals high conviction
$2.69M
265.75K shares
YI STEVEN plans to sell 265.75K shares of MEDIAALPHA, INC. valued at approximately $2.69M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Restricted Stock Lapse
Equity Compensation
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
3/15/2025 | Restricted Stock Lapse Equity Compensation | 2.88K | — |
| Total | 2.88K | ||
Completed
Units to sell
4K
Market value
$38.4K
Units to sell
4K
Market value
$36.9K
Units to sell
4K
Market value
$37.7K
Units to sell
4K
Market value
$37.9K
Units to sell
4K
Market value
$38.7K
Units to sell
4K
Market value
$38.4K
Units to sell
5.23K
Market value
$52.0K
Units to sell
4K
Market value
$39.7K
Units to sell
4K
Market value
$38.7K
Units to sell
4K
Market value
$39.0K
Units to sell
5.65K
Market value
$55.7K
Units to sell
8K
Market value
$80.5K
Units to sell
8K
Market value
$80.2K
Units to sell
39.25K
Market value
$392.0K
Units to sell
12.75K
Market value
$123.5K
Units to sell
4K
Market value
$35.2K
Units to sell
4K
Market value
$31.0K
Units to sell
4K
Market value
$29.2K
Units to sell
4K
Market value
$29.4K
Units to sell
4K
Market value
$28.6K
Units to sell
4K
Market value
$31.9K
Units to sell
4K
Market value
$34.8K
Units to sell
4K
Market value
$35.0K
Units to sell
4K
Market value
$35.7K
Units to sell
8K
Market value
$80.3K
Units to sell
8K
Market value
$82.6K
Units to sell
8K
Market value
$84.6K
Units to sell
8K
Market value
$84.1K
Units to sell
8K
Market value
$87.1K
Units to sell
8K
Market value
$89.6K
Units to sell
8K
Market value
$88.2K
Units to sell
8K
Market value
$89.6K
Units to sell
8K
Market value
$93.6K
Units to sell
8K
Market value
$91.0K
Units to sell
8K
Market value
$92.1K
Units to sell
8K
Market value
$93.3K
Units to sell
8K
Market value
$95.0K
Units to sell
8K
Market value
$95.8K
Planned — Approximate Date
Units to sell
2.88K
Market value
$26.3K
Units
265.75K
Value
$2.69M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
3/31/2026 | 4K | $38.4K | — | Completed |
3/30/2026 | 4K | $36.9K | — | Completed |
3/25/2026 | 4K | $37.7K | — | Completed |
3/24/2026 | 4K | $37.9K | — | Completed |
3/23/2026 | 4K | $38.7K | — | Completed |
3/18/2026 | 4K | $38.4K | — | Completed |
3/17/2026 | 5.23K | $52.0K | — | Completed |
3/16/2026 | 4K | $39.7K | — | Completed |
3/11/2026 | 4K | $38.7K | — | Completed |
3/10/2026 | 4K | $39.0K | — | Completed |
3/9/2026 | 5.65K | $55.7K | — | Completed |
3/4/2026 | 8K | $80.5K | — | Completed |
3/3/2026 | 8K | $80.2K | — | Completed |
3/2/2026 | 39.25K | $392.0K | — | Completed |
2/25/2026 | 12.75K | $123.5K | — | Completed |
2/24/2026 | 4K | $35.2K | — | Completed |
2/23/2026 | 4K | $31.0K | — | Completed |
2/19/2026 | 4K | $29.2K | — | Completed |
2/18/2026 | 4K | $29.4K | — | Completed |
2/17/2026 | 4K | $28.6K | — | Completed |
2/11/2026 | 4K | $31.9K | — | Completed |
2/10/2026 | 4K | $34.8K | — | Completed |
2/9/2026 | 4K | $35.0K | — | Completed |
2/4/2026 | 4K | $35.7K | — | Completed |
2/3/2026 | 8K | $80.3K | — | Completed |
2/2/2026 | 8K | $82.6K | — | Completed |
1/28/2026 | 8K | $84.6K | — | Completed |
1/27/2026 | 8K | $84.1K | — | Completed |
1/26/2026 | 8K | $87.1K | — | Completed |
1/22/2026 | 8K | $89.6K | — | Completed |
1/21/2026 | 8K | $88.2K | — | Completed |
1/20/2026 | 8K | $89.6K | — | Completed |
1/14/2026 | 8K | $93.6K | — | Completed |
1/13/2026 | 8K | $91.0K | — | Completed |
1/12/2026 | 8K | $92.1K | — | Completed |
1/7/2026 | 8K | $93.3K | — | Completed |
1/6/2026 | 8K | $95.0K | — | Completed |
1/5/2026 | 8K | $95.8K | — | Completed |
| Planned — Approximate Date | ||||
4/1/2026 | 2.88K | $26.3K | NYSE | Planned |
| Total | 265.75K | $2.69M | ||