Senior insider sale
See Remarks at MEDIAALPHA, INC. — senior position signals high conviction
$3.63M
324.75K shares
YI STEVEN plans to sell 324.75K shares of MEDIAALPHA, INC. valued at approximately $3.63M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Restricted Stock Lapse
Equity Compensation
Restricted Stock Lapse
Equity Compensation
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
8/15/2025 | Restricted Stock Lapse Equity Compensation | 33.11K | — |
3/15/2025 | Restricted Stock Lapse Equity Compensation | 18.89K | — |
| Total | 52K | ||
Completed
Units to sell
12.75K
Market value
$123.5K
Units to sell
4K
Market value
$35.2K
Units to sell
4K
Market value
$31.0K
Units to sell
4K
Market value
$29.2K
Units to sell
4K
Market value
$29.4K
Units to sell
4K
Market value
$28.6K
Units to sell
4K
Market value
$31.9K
Units to sell
4K
Market value
$34.8K
Units to sell
4K
Market value
$35.0K
Units to sell
4K
Market value
$35.7K
Units to sell
8K
Market value
$80.3K
Units to sell
8K
Market value
$82.6K
Units to sell
8K
Market value
$84.6K
Units to sell
8K
Market value
$84.1K
Units to sell
8K
Market value
$87.1K
Units to sell
8K
Market value
$89.6K
Units to sell
8K
Market value
$88.2K
Units to sell
8K
Market value
$89.6K
Units to sell
8K
Market value
$93.6K
Units to sell
8K
Market value
$91.0K
Units to sell
8K
Market value
$92.1K
Units to sell
8K
Market value
$93.3K
Units to sell
8K
Market value
$95.0K
Units to sell
8K
Market value
$95.8K
Units to sell
8K
Market value
$103.5K
Units to sell
8K
Market value
$102.3K
Units to sell
8K
Market value
$101.2K
Units to sell
8K
Market value
$101.4K
Units to sell
8K
Market value
$101.4K
Units to sell
8K
Market value
$102.9K
Units to sell
8K
Market value
$102.6K
Units to sell
8K
Market value
$101.4K
Units to sell
8K
Market value
$103.0K
Units to sell
8K
Market value
$108.0K
Units to sell
8K
Market value
$106.3K
Units to sell
8K
Market value
$104.6K
Units to sell
8K
Market value
$107.0K
Units to sell
8K
Market value
$100.6K
Planned — Approximate Date
Units to sell
52K
Market value
$519.3K
Units
324.75K
Value
$3.63M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
2/25/2026 | 12.75K | $123.5K | — | Completed |
2/24/2026 | 4K | $35.2K | — | Completed |
2/23/2026 | 4K | $31.0K | — | Completed |
2/19/2026 | 4K | $29.2K | — | Completed |
2/18/2026 | 4K | $29.4K | — | Completed |
2/17/2026 | 4K | $28.6K | — | Completed |
2/11/2026 | 4K | $31.9K | — | Completed |
2/10/2026 | 4K | $34.8K | — | Completed |
2/9/2026 | 4K | $35.0K | — | Completed |
2/4/2026 | 4K | $35.7K | — | Completed |
2/3/2026 | 8K | $80.3K | — | Completed |
2/2/2026 | 8K | $82.6K | — | Completed |
1/28/2026 | 8K | $84.6K | — | Completed |
1/27/2026 | 8K | $84.1K | — | Completed |
1/26/2026 | 8K | $87.1K | — | Completed |
1/22/2026 | 8K | $89.6K | — | Completed |
1/21/2026 | 8K | $88.2K | — | Completed |
1/20/2026 | 8K | $89.6K | — | Completed |
1/14/2026 | 8K | $93.6K | — | Completed |
1/13/2026 | 8K | $91.0K | — | Completed |
1/12/2026 | 8K | $92.1K | — | Completed |
1/7/2026 | 8K | $93.3K | — | Completed |
1/6/2026 | 8K | $95.0K | — | Completed |
1/5/2026 | 8K | $95.8K | — | Completed |
12/31/2025 | 8K | $103.5K | — | Completed |
12/30/2025 | 8K | $102.3K | — | Completed |
12/29/2025 | 8K | $101.2K | — | Completed |
12/24/2025 | 8K | $101.4K | — | Completed |
12/23/2025 | 8K | $101.4K | — | Completed |
12/22/2025 | 8K | $102.9K | — | Completed |
12/17/2025 | 8K | $102.6K | — | Completed |
12/16/2025 | 8K | $101.4K | — | Completed |
12/15/2025 | 8K | $103.0K | — | Completed |
12/10/2025 | 8K | $108.0K | — | Completed |
12/9/2025 | 8K | $106.3K | — | Completed |
12/8/2025 | 8K | $104.6K | — | Completed |
12/3/2025 | 8K | $107.0K | — | Completed |
12/2/2025 | 8K | $100.6K | — | Completed |
| Planned — Approximate Date | ||||
3/2/2026 | 52K | $519.3K | NYSE | Planned |
| Total | 324.75K | $3.63M | ||