YI STEVEN (See Remarks) sold 1.1% of their position (26.03K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $263.3K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 10/10/2026ACC: 0001818383-26-000249
DirectorOfficer· See Remarks
Since Oct 2020
-26.03K
Net shares
Net seller
$263.3K
Total sold
2
Open market trades
0B · 2S
2
Total transactions
26.03K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
−24K
Price / share
$10.04
Trade value
$240.94K
% of position
1.0%
10/8/2026
2.34M→2.32M
Class A Common Stock
Direct
Shares
−2.03K
Price / share
$11.01
Trade value
$22.38K
% of position
0.1%
10/9/2026
2.32M→2.31M
Total
Net shares
−26.03K
Net value
-$263.32K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 10/8/2026 | S · Sale | −24K | $10.04 | $240.94K | 1.0% | 2.34M | 2.32M |
| Class A Common Stock Direct | 10/9/2026 | S · Sale | −2.03K | $11.01 | $22.38K | 0.1% | 2.32M | 2.31M |
| Total | −26.03K | -$263.32K | ||||||
Derivative Transactions0
No derivative transactions reported