YI STEVEN (See Remarks) sold 2.9% of their position (72K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $910.0K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 1 sale
Filed: 8/5/2026ACC: 0001818383-26-000205
DirectorOfficer· See Remarks
Since Oct 2020
-72K
Net shares
Net seller
$910.0K
Total sold
1
Open market trades
0B · 1S
1
Total transactions
72K disposed
Non-Derivative Transactions1
Class A Common Stock
Direct
Shares
−72K
Price / share
$12.64
Trade value
$909.99K
% of position
2.9%
8/3/2026
2.46M→2.39M
Total
Net shares
−72K
Net value
-$909.99K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 8/3/2026 | S · Sale | −72K | $12.64 | $909.99K | 2.9% | 2.46M | 2.39M |
| Total | −72K | -$909.99K | ||||||
Derivative Transactions0
No derivative transactions reported