YI STEVEN (See Remarks) sold 3.7% of their position (94.79K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $1.36M — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 7/18/2026ACC: 0001818383-26-000191
DirectorOfficer· See Remarks
Since Oct 2020
-94.79K
Net shares
Net seller
$1.36M
Total sold
2
Open market trades
0B · 2S
2
Total transactions
94.79K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
−82.46K
Price / share
$14.39
Trade value
$1.19M
% of position
3.2%
7/16/2026
2.55M→2.47M
Class A Common Stock
Direct
Shares
−12.33K
Price / share
$14.20
Trade value
$175.10K
% of position
0.5%
7/17/2026
2.47M→2.46M
Total
Net shares
−94.79K
Net value
-$1.36M
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 7/16/2026 | S · Sale | −82.46K | $14.39 | $1.19M | 3.2% | 2.55M | 2.47M |
| Class A Common Stock Direct | 7/17/2026 | S · Sale | −12.33K | $14.20 | $175.10K | 0.5% | 2.47M | 2.46M |
| Total | −94.79K | -$1.36M | ||||||
Derivative Transactions0
No derivative transactions reported