YI STEVEN (See Remarks) sold 5.9% of their position (161.49K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $2.28M — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 7/15/2026ACC: 0001818383-26-000186
DirectorOfficer· See Remarks
Since Oct 2020
-161.49K
Net shares
Net seller
$2.28M
Total sold
3
Open market trades
0B · 3S
3
Total transactions
161.49K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−9.50K
Price / share
$14.05
Trade value
$133.40K
% of position
0.3%
7/13/2026
2.72M→2.71M
Class A Common Stock
Direct
Shares
−37.70K
Price / share
$14.06
Trade value
$530K
% of position
1.4%
7/14/2026
2.71M→2.67M
Class A Common Stock
Direct
Shares
−114.29K
Price / share
$14.17
Trade value
$1.62M
% of position
4.3%
7/15/2026
2.67M→2.55M
Total
Net shares
−161.49K
Net value
-$2.28M
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 7/13/2026 | S · Sale | −9.50K | $14.05 | $133.40K | 0.3% | 2.72M | 2.71M |
| Class A Common Stock Direct | 7/14/2026 | S · Sale | −37.70K | $14.06 | $530K | 1.4% | 2.71M | 2.67M |
| Class A Common Stock Direct | 7/15/2026 | S · Sale | −114.29K | $14.17 | $1.62M | 4.3% | 2.67M | 2.55M |
| Total | −161.49K | -$2.28M | ||||||
Derivative Transactions0
No derivative transactions reported