YI STEVEN (See Remarks) sold 1.6% of their position (43.72K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $614.2K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 7/9/2026ACC: 0001818383-26-000181
DirectorOfficer· See Remarks
Since Oct 2020
-43.72K
Net shares
Net seller
$614.2K
Total sold
2
Open market trades
0B · 2S
2
Total transactions
43.72K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
−17.25K
Price / share
$14.01
Trade value
$241.78K
% of position
0.6%
7/6/2026
2.76M→2.74M
Class A Common Stock
Direct
Shares
−26.47K
Price / share
$14.07
Trade value
$372.45K
% of position
1.0%
7/7/2026
2.74M→2.72M
Total
Net shares
−43.72K
Net value
-$614.23K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 7/6/2026 | S · Sale | −17.25K | $14.01 | $241.78K | 0.6% | 2.76M | 2.74M |
| Class A Common Stock Direct | 7/7/2026 | S · Sale | −26.47K | $14.07 | $372.45K | 1.0% | 2.74M | 2.72M |
| Total | −43.72K | -$614.23K | ||||||
Derivative Transactions0
No derivative transactions reported