YI STEVEN (See Remarks) sold 3.4% of their position (96K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $1.24M — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 1 sale
Filed: 7/1/2026ACC: 0001818383-26-000176
DirectorOfficer· See Remarks
Since Oct 2020
-96K
Net shares
Net seller
$1.24M
Total sold
1
Open market trades
0B · 1S
1
Total transactions
96K disposed
Non-Derivative Transactions1
Class A Common Stock
Direct
Shares
−96K
Price / share
$12.90
Trade value
$1.24M
% of position
3.4%
7/1/2026
2.86M→2.76M
Total
Net shares
−96K
Net value
-$1.24M
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 7/1/2026 | S · Sale | −96K | $12.90 | $1.24M | 3.4% | 2.86M | 2.76M |
| Total | −96K | -$1.24M | ||||||
Derivative Transactions0
No derivative transactions reported