YI STEVEN (See Remarks) sold 0.4% of their position (12K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $108.5K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 5/6/2026ACC: 0001818383-26-000133
DirectorOfficer· See Remarks
Since Oct 2020
-12K
Net shares
Net seller
$108.5K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
12K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.05
Trade value
$36.20K
% of position
0.1%
5/4/2026
2.89M→2.89M
Class A Common Stock
Direct
Shares
−4K
Price / share
$8.93
Trade value
$35.72K
% of position
0.1%
5/5/2026
2.89M→2.88M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.14
Trade value
$36.54K
% of position
0.1%
5/6/2026
2.88M→2.88M
Total
Net shares
−12K
Net value
-$108.46K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 5/4/2026 | S · Sale | −4K | $9.05 | $36.20K | 0.1% | 2.89M | 2.89M |
| Class A Common Stock Direct | 5/5/2026 | S · Sale | −4K | $8.93 | $35.72K | 0.1% | 2.89M | 2.88M |
| Class A Common Stock Direct | 5/6/2026 | S · Sale | −4K | $9.14 | $36.54K | 0.1% | 2.88M | 2.88M |
| Total | −12K | -$108.46K | ||||||
Derivative Transactions0
No derivative transactions reported