YI STEVEN (See Remarks) sold 2.3% of their position (66.97K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $669.2K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 4/29/2026ACC: 0001818383-26-000122
DirectorOfficer· See Remarks
Since Oct 2020
-66.97K
Net shares
Net seller
$669.2K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
66.97K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−33.66K
Price / share
$9.99
Trade value
$336.24K
% of position
1.1%
4/27/2026
2.96M→2.92M
Class A Common Stock
Direct
Shares
−6.57K
Price / share
$10.00
Trade value
$65.65K
% of position
0.2%
4/28/2026
2.92M→2.92M
Class A Common Stock
Direct
Shares
−26.74K
Price / share
$10.00
Trade value
$267.29K
% of position
0.9%
4/29/2026
2.92M→2.89M
Total
Net shares
−66.97K
Net value
-$669.18K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 4/27/2026 | S · Sale | −33.66K | $9.99 | $336.24K | 1.1% | 2.96M | 2.92M |
| Class A Common Stock Direct | 4/28/2026 | S · Sale | −6.57K | $10.00 | $65.65K | 0.2% | 2.92M | 2.92M |
| Class A Common Stock Direct | 4/29/2026 | S · Sale | −26.74K | $10.00 | $267.29K | 0.9% | 2.92M | 2.89M |
| Total | −66.97K | -$669.18K | ||||||
Derivative Transactions0
No derivative transactions reported