YI STEVEN (See Remarks) sold 1.6% of their position (48.59K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $488.2K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 4/23/2026ACC: 0001818383-26-000111
DirectorOfficer· See Remarks
Since Oct 2020
-48.59K
Net shares
Net seller
$488.2K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
48.59K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−28.54K
Price / share
$10.06
Trade value
$287.01K
% of position
0.9%
4/20/2026
3.01M→2.98M
Class A Common Stock
Direct
Shares
−16.05K
Price / share
$10.08
Trade value
$161.70K
% of position
0.5%
4/21/2026
2.98M→2.96M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.88
Trade value
$39.50K
% of position
0.1%
4/22/2026
2.96M→2.96M
Total
Net shares
−48.59K
Net value
-$488.22K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 4/20/2026 | S · Sale | −28.54K | $10.06 | $287.01K | 0.9% | 3.01M | 2.98M |
| Class A Common Stock Direct | 4/21/2026 | S · Sale | −16.05K | $10.08 | $161.70K | 0.5% | 2.98M | 2.96M |
| Class A Common Stock Direct | 4/22/2026 | S · Sale | −4K | $9.88 | $39.50K | 0.1% | 2.96M | 2.96M |
| Total | −48.59K | -$488.22K | ||||||
Derivative Transactions0
No derivative transactions reported