YI STEVEN (See Remarks) sold 0.4% of their position (12K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $112.9K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 4/15/2026ACC: 0001818383-26-000107
DirectorOfficer· See Remarks
Since Oct 2020
-12K
Net shares
Net seller
$112.9K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
12K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.07
Trade value
$36.28K
% of position
0.1%
4/13/2026
3.02M→3.02M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.47
Trade value
$37.88K
% of position
0.1%
4/14/2026
3.02M→3.01M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.68
Trade value
$38.73K
% of position
0.1%
4/15/2026
3.01M→3.01M
Total
Net shares
−12K
Net value
-$112.89K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 4/13/2026 | S · Sale | −4K | $9.07 | $36.28K | 0.1% | 3.02M | 3.02M |
| Class A Common Stock Direct | 4/14/2026 | S · Sale | −4K | $9.47 | $37.88K | 0.1% | 3.02M | 3.01M |
| Class A Common Stock Direct | 4/15/2026 | S · Sale | −4K | $9.68 | $38.73K | 0.1% | 3.01M | 3.01M |
| Total | −12K | -$112.89K | ||||||
Derivative Transactions0
No derivative transactions reported