YI STEVEN (See Remarks) sold 0.4% of their position (12K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $114.3K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 4/8/2026ACC: 0001818383-26-000101
DirectorOfficer· See Remarks
Since Oct 2020
-12K
Net shares
Net seller
$114.3K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
12K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.34
Trade value
$37.36K
% of position
0.1%
4/6/2026
3.03M→3.03M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.46
Trade value
$37.84K
% of position
0.1%
4/7/2026
3.03M→3.02M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.78
Trade value
$39.13K
% of position
0.1%
4/8/2026
3.02M→3.02M
Total
Net shares
−12K
Net value
-$114.34K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 4/6/2026 | S · Sale | −4K | $9.34 | $37.36K | 0.1% | 3.03M | 3.03M |
| Class A Common Stock Direct | 4/7/2026 | S · Sale | −4K | $9.46 | $37.84K | 0.1% | 3.03M | 3.02M |
| Class A Common Stock Direct | 4/8/2026 | S · Sale | −4K | $9.78 | $39.13K | 0.1% | 3.02M | 3.02M |
| Total | −12K | -$114.34K | ||||||
Derivative Transactions0
No derivative transactions reported