YI STEVEN (See Remarks) sold 0.4% of their position (12K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $111.9K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 4/1/2026ACC: 0001818383-26-000099
DirectorOfficer· See Remarks
Since Oct 2020
-12K
Net shares
Net seller
$111.9K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
12K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.23
Trade value
$36.92K
% of position
0.1%
3/30/2026
3.04M→3.04M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.60
Trade value
$38.40K
% of position
0.1%
3/31/2026
3.04M→3.04M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.15
Trade value
$36.59K
% of position
0.1%
4/1/2026
3.04M→3.03M
Total
Net shares
−12K
Net value
-$111.91K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/30/2026 | S · Sale | −4K | $9.23 | $36.92K | 0.1% | 3.04M | 3.04M |
| Class A Common Stock Direct | 3/31/2026 | S · Sale | −4K | $9.60 | $38.40K | 0.1% | 3.04M | 3.04M |
| Class A Common Stock Direct | 4/1/2026 | S · Sale | −4K | $9.15 | $36.59K | 0.1% | 3.04M | 3.03M |
| Total | −12K | -$111.91K | ||||||
Derivative Transactions0
No derivative transactions reported