YI STEVEN (See Remarks) sold 0.4% of their position (12K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $114.2K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 3/25/2026ACC: 0001818383-26-000092
DirectorOfficer· See Remarks
Since Oct 2020
-12K
Net shares
Net seller
$114.2K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
12K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.67
Trade value
$38.68K
% of position
0.1%
3/23/2026
3.06M→3.05M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.48
Trade value
$37.91K
% of position
0.1%
3/24/2026
3.05M→3.05M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.42
Trade value
$37.66K
% of position
0.1%
3/25/2026
3.05M→3.04M
Total
Net shares
−12K
Net value
-$114.25K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/23/2026 | S · Sale | −4K | $9.67 | $38.68K | 0.1% | 3.06M | 3.05M |
| Class A Common Stock Direct | 3/24/2026 | S · Sale | −4K | $9.48 | $37.91K | 0.1% | 3.05M | 3.05M |
| Class A Common Stock Direct | 3/25/2026 | S · Sale | −4K | $9.42 | $37.66K | 0.1% | 3.05M | 3.04M |
| Total | −12K | -$114.25K | ||||||
Derivative Transactions0
No derivative transactions reported