YI STEVEN (See Remarks) sold 0.3% of their position (9.23K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $91.7K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 3/17/2026ACC: 0001818383-26-000075
DirectorOfficer· See Remarks
Since Oct 2020
+588.82K
Net shares
Net buyer
$91.7K
Total sold
2
Open market trades
0B · 2S
4
Total transactions
598.05K acquired · 9.23K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
+448.50K
Price / share
—
Trade value
—
% of position
17.1%
3/15/2026
2.62M→3.07M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.93
Trade value
$39.73K
% of position
0.1%
3/16/2026
3.07M→3.06M
Class A Common Stock
Direct
Shares
−5.23K
Price / share
$9.94
Trade value
$51.96K
% of position
0.2%
3/17/2026
3.06M→3.06M
Total
Net shares
+439.27K
Net value
-$91.68K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2026 | A · Award | +448.50K | — | — | 17.1% | 2.62M | 3.07M |
| Class A Common Stock Direct | 3/16/2026 | S · Sale | −4K | $9.93 | $39.73K | 0.1% | 3.07M | 3.06M |
| Class A Common Stock Direct | 3/17/2026 | S · Sale | −5.23K | $9.94 | $51.96K | 0.2% | 3.06M | 3.06M |
| Total | +439.27K | -$91.68K | ||||||
Derivative Transactions1
Performance Restricted Stock Units (2026 PRSUs)
Direct
Converts to
Class A Common Stock
149.55K shares
Shares
+149.55K
Strike price
Held after
149.55K
Exercisable
—
3/15/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Performance Restricted Stock Units (2026 PRSUs) Direct | Class A Common Stock149.55K shares | 3/15/2026 | A · Award | +149.55K | — | 149.55K |