YI STEVEN (See Remarks) sold 0.5% of their position (13.65K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $133.4K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 3/11/2026ACC: 0001818383-26-000063
DirectorOfficer· See Remarks
Since Oct 2020
-13.65K
Net shares
Net seller
$133.4K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
13.65K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−5.65K
Price / share
$9.86
Trade value
$55.72K
% of position
0.2%
3/9/2026
2.63M→2.63M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.75
Trade value
$38.99K
% of position
0.2%
3/10/2026
2.63M→2.62M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.68
Trade value
$38.70K
% of position
0.2%
3/11/2026
2.62M→2.62M
Total
Net shares
−13.65K
Net value
-$133.42K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/9/2026 | S · Sale | −5.65K | $9.86 | $55.72K | 0.2% | 2.63M | 2.63M |
| Class A Common Stock Direct | 3/10/2026 | S · Sale | −4K | $9.75 | $38.99K | 0.2% | 2.63M | 2.62M |
| Class A Common Stock Direct | 3/11/2026 | S · Sale | −4K | $9.68 | $38.70K | 0.2% | 2.62M | 2.62M |
| Total | −13.65K | -$133.42K | ||||||
Derivative Transactions0
No derivative transactions reported