YI STEVEN (See Remarks) sold 2.1% of their position (55.25K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $552.8K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 3 sales
Filed: 3/4/2026ACC: 0001818383-26-000056
DirectorOfficer· See Remarks
Since Oct 2020
-55.25K
Net shares
Net seller
$552.8K
Total sold
3
Open market trades
0B · 3S
3
Total transactions
55.25K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
−39.25K
Price / share
$9.99
Trade value
$392K
% of position
1.5%
3/2/2026
2.69M→2.65M
Class A Common Stock
Direct
Shares
−8K
Price / share
$10.03
Trade value
$80.23K
% of position
0.3%
3/3/2026
2.65M→2.64M
Class A Common Stock
Direct
Shares
−8K
Price / share
$10.07
Trade value
$80.54K
% of position
0.3%
3/4/2026
2.64M→2.63M
Total
Net shares
−55.25K
Net value
-$552.77K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/2/2026 | S · Sale | −39.25K | $9.99 | $392K | 1.5% | 2.69M | 2.65M |
| Class A Common Stock Direct | 3/3/2026 | S · Sale | −8K | $10.03 | $80.23K | 0.3% | 2.65M | 2.64M |
| Class A Common Stock Direct | 3/4/2026 | S · Sale | −8K | $10.07 | $80.54K | 0.3% | 2.64M | 2.63M |
| Total | −55.25K | -$552.77K | ||||||
Derivative Transactions0
No derivative transactions reported