YI STEVEN (See Remarks) sold 0.8% of their position (20.75K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $189.7K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 4 sales
Filed: 2/25/2026ACC: 0001818383-26-000053
DirectorOfficer· See Remarks
Since Oct 2020
-20.75K
Net shares
Net seller
$189.7K
Total sold
4
Open market trades
0B · 4S
4
Total transactions
20.75K disposed
Non-Derivative Transactions4
Class A Common Stock
Direct
Shares
−4K
Price / share
$7.75
Trade value
$31K
% of position
0.1%
2/23/2026
2.71M→2.71M
Class A Common Stock
Direct
Shares
−4K
Price / share
$8.80
Trade value
$35.20K
% of position
0.1%
2/24/2026
2.71M→2.70M
Class A Common Stock
Direct
Shares
−4K
Price / share
$9.00
Trade value
$36K
% of position
0.1%
2/25/2026
2.70M→2.70M
Class A Common Stock
Direct
Shares
−8.75K
Price / share
$10.00
Trade value
$87.50K
% of position
0.3%
2/25/2026
2.70M→2.69M
Total
Net shares
−20.75K
Net value
-$189.71K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 2/23/2026 | S · Sale | −4K | $7.75 | $31K | 0.1% | 2.71M | 2.71M |
| Class A Common Stock Direct | 2/24/2026 | S · Sale | −4K | $8.80 | $35.20K | 0.1% | 2.71M | 2.70M |
| Class A Common Stock Direct | 2/25/2026 | S · Sale | −4K | $9.00 | $36K | 0.1% | 2.70M | 2.70M |
| Class A Common Stock Direct | 2/25/2026 | S · Sale | −8.75K | $10.00 | $87.50K | 0.3% | 2.70M | 2.69M |
| Total | −20.75K | -$189.71K | ||||||
Derivative Transactions0
No derivative transactions reported