Senior insider sale
See Remarks at MEDIAALPHA, INC. — senior position signals high conviction
$590.3K
46K shares
What this filing means
YEH KUANLING AMY plans to sell 46K shares of MEDIAALPHA, INC. valued at approximately $590.3K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 10/16/2026ACC: 0001921094-26-001096
Officer· See Remarks
Since Oct 2020
46K
Shares to sell
$590.3K
Approx. market value
15K
Acquired (3 months)
1
Planned
5 completed
Securities Acquired — Last 3 Months1
Restricted Stock Lapse- See Remarks
Equity Compensation
8/15/2023
15KTotal acquired15K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
8/15/2023 | Restricted Stock Lapse- See Remarks Equity Compensation | 15K | — |
| Total | 15K | ||
Planned & Completed Dispositions6
Completed
—Completed
Units to sell
3K
Market value
$28.2K
9/25/2026
—Completed
Units to sell
3K
Market value
$36.0K
9/4/2026
—Completed
Units to sell
12K
Market value
$162.6K
8/14/2026
—Completed
Units to sell
3K
Market value
$41.9K
7/17/2026
—Completed
Units to sell
10K
Market value
$145.1K
7/16/2026
Planned — Approximate Date
NYSEPlanned
Units to sell
15K
Market value
$176.6K
10/16/2026
Total
Units
46K
Value
$590.3K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
9/25/2026 | 3K | $28.2K | — | Completed |
9/4/2026 | 3K | $36.0K | — | Completed |
8/14/2026 | 12K | $162.6K | — | Completed |
7/17/2026 | 3K | $41.9K | — | Completed |
7/16/2026 | 10K | $145.1K | — | Completed |
| Planned — Approximate Date | ||||
10/16/2026 | 15K | $176.6K | NYSE | Planned |
| Total | 46K | $590.3K | ||