Senior insider sale
See Remarks at MEDIAALPHA, INC. — senior position signals high conviction
$256.2K
30K shares
What this filing means
YEH KUANLING AMY plans to sell 30K shares of MEDIAALPHA, INC. valued at approximately $256.2K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 5/15/2026ACC: 0001921094-26-000493
Officer· See Remarks
Since Oct 2020
30K
Shares to sell
$256.2K
Approx. market value
21K
Acquired (3 months)
1
Planned
3 completed
Securities Acquired — Last 3 Months4
Restricted Stock Lapse
Equity Compensation
5/15/2023
4.14KRestricted Stock Lapse
Equity Compensation
4/30/2023
9.95KRestricted Stock Lapse
Equity Compensation
2/15/2023
6.43KRestricted Stock Lapse
Equity Compensation
1/30/2023
477.00Total acquired21K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
5/15/2023 | Restricted Stock Lapse Equity Compensation | 4.14K | — |
4/30/2023 | Restricted Stock Lapse Equity Compensation | 9.95K | — |
2/15/2023 | Restricted Stock Lapse Equity Compensation | 6.43K | — |
1/30/2023 | Restricted Stock Lapse Equity Compensation | 477.00 | — |
| Total | 21K | ||
Planned & Completed Dispositions4
Completed
—Completed
Units to sell
3K
Market value
$27.8K
4/10/2026
—Completed
Units to sell
3K
Market value
$28.3K
3/27/2026
—Completed
Units to sell
3K
Market value
$31.0K
3/6/2026
Planned — Approximate Date
NYSEPlanned
Units to sell
21K
Market value
$169.1K
5/15/2026
Total
Units
30K
Value
$256.2K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
4/10/2026 | 3K | $27.8K | — | Completed |
3/27/2026 | 3K | $28.3K | — | Completed |
3/6/2026 | 3K | $31.0K | — | Completed |
| Planned — Approximate Date | ||||
5/15/2026 | 21K | $169.1K | NYSE | Planned |
| Total | 30K | $256.2K | ||