Senior insider sale
See Remarks at MEDIAALPHA, INC. — senior position signals high conviction
$455.4K
42K shares
What this filing means
YEH KUANLING AMY plans to sell 42K shares of MEDIAALPHA, INC. valued at approximately $455.4K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 3/6/2026ACC: 0001921094-26-000270
Officer· See Remarks
Since Oct 2020
42K
Shares to sell
$455.4K
Approx. market value
9K
Acquired (3 months)
1
Planned
5 completed
Securities Acquired — Last 3 Months1
Restricted Stock Lapse
Equity Compensation
1/30/2023
9KTotal acquired9K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
1/30/2023 | Restricted Stock Lapse Equity Compensation | 9K | — |
| Total | 9K | ||
Planned & Completed Dispositions6
Completed
—Completed
Units to sell
12K
Market value
$87.7K
2/13/2026
—Completed
Units to sell
3K
Market value
$34.4K
1/16/2026
—Completed
Units to sell
3K
Market value
$38.9K
1/2/2026
—Completed
Units to sell
3K
Market value
$39.5K
12/12/2025
—Completed
Units to sell
12K
Market value
$161.9K
12/10/2025
Planned — Approximate Date
NYSEPlanned
Units to sell
9K
Market value
$93.1K
3/6/2026
Total
Units
42K
Value
$455.4K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
2/13/2026 | 12K | $87.7K | — | Completed |
1/16/2026 | 3K | $34.4K | — | Completed |
1/2/2026 | 3K | $38.9K | — | Completed |
12/12/2025 | 3K | $39.5K | — | Completed |
12/10/2025 | 12K | $161.9K | — | Completed |
| Planned — Approximate Date | ||||
3/6/2026 | 9K | $93.1K | NYSE | Planned |
| Total | 42K | $455.4K | ||