YEH KUANLING AMY

PrivateCIK: 1829969
Location

LOS ANGELES, CA

YEH KUANLING AMY (See Remarks) sold 2.2% of their position (12K shares) of MEDIAALPHA, INC. on the open market

Open‑market sale worth $162.6K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 1 sale
InsiderYEH KUANLING AMYCIK 1829969
→
IssuerMEDIAALPHA, INC.CIK 1818383
Officer· See Remarks
Since Oct 2020
-12K
Net shares
Net seller
$162.6K
Total sold
1
Open market trades
0B · 1S
5
Total transactions
10.11K acquired · 22.11K disposed
Non-Derivative Transactions3

Class A Common Stock

Direct
S · Sale

Shares

−12K

Price / share

$13.55

Trade value

$162.62K

% of position

2.2%
8/14/2026
553.99K→541.99K

Class A Common Stock

Direct
M · Option Exercise

Shares

+5.30K

Price / share

—

Trade value

—

% of position

1.0%
8/15/2026
541.99K→547.29K

Class A Common Stock

Direct
M · Option Exercise

Shares

+4.80K

Price / share

—

Trade value

—

% of position

0.9%
8/15/2026
547.29K→552.09K
Total

Net shares

−1.89K

Net value

-$162.62K

Derivative Transactions2

Restricted Stock Units

Direct
M · Option Exercise
Converts to

Class A Common Stock

5.30K shares

Shares

−5.30K

Strike price

Held after

10.61K

Exercisable

—

8/15/2026

Restricted Stock Units

Direct
M · Option Exercise
Converts to

Class A Common Stock

4.80K shares

Shares

−4.80K

Strike price

Held after

28.82K

Exercisable

—

8/15/2026