Filed: 11/5/2025ACC: 0001310929-25-000006
📋 What this filing means
WILLIS INVESTMENT COUNSEL filed this quarterly 13F‑HR report disclosing 127 equity positions with a total reported market value of $1.83B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
127
Positions
$1.83B
Total AUM (reported)
17.09M
Total Shares
Allocation by class
COM$1.83B99.9%
ETF$2.04M0.1%
Portfolio Concentration
Top 3$180.23M9.9%
4–10$313.70M17.2%
11–25$471.49M25.8%
Rest$863.02M47.2%
Top 3 weight
9.9%
Top 10 weight
27.0%
Voting Authority Distribution
Total shares with voting rights: 17.09M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
17.09M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole127
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings127
Rows:
Johnson And Johnson
SOLEShares360.13K
TypeSH
Market value$66.78M
3.65%
Sole
0.00
Shared
0.00
None
360.13K
Microsoft Corp
SOLEShares110.82K
TypeSH
Market value$57.40M
3.14%
Sole
0.00
Shared
0.00
None
110.82K
Cisco Systems Inc
SOLEShares819.26K
TypeSH
Market value$56.05M
3.07%
Sole
0.00
Shared
0.00
None
819.26K
Lockheed Martin Corp
SOLEShares99.78K
TypeSH
Market value$49.81M
2.72%
Sole
0.00
Shared
0.00
None
99.78K
Texas Instruments Inc
SOLEShares261.63K
TypeSH
Market value$48.07M
2.63%
Sole
0.00
Shared
0.00
None
261.63K
Accenture PLC
SOLEShares188.50K
TypeSH
Market value$46.48M
2.54%
Sole
0.00
Shared
0.00
None
188.50K
Pfizer Inc
SOLEShares1.70M
TypeSH
Market value$43.41M
2.37%
Sole
0.00
Shared
0.00
None
1.70M
Home Depot Inc
SOLEShares105.50K
TypeSH
Market value$42.75M
2.34%
Sole
0.00
Shared
0.00
None
105.50K
Chubb Ltd
SOLEShares150.47K
TypeSH
Market value$42.47M
2.32%
Sole
0.00
Shared
0.00
None
150.47K
Paychex Inc
SOLEShares321.13K
TypeSH
Market value$40.71M
2.23%
Sole
0.00
Shared
0.00
None
321.13K
Medtronic Inc
SOLEShares401.87K
TypeSH
Market value$38.27M
2.09%
Sole
0.00
Shared
0.00
None
401.87K
Caterpillar Inc Del
SOLEShares77.73K
TypeSH
Market value$37.09M
2.03%
Sole
0.00
Shared
0.00
None
77.73K
Tractor Supply Co
SOLEShares644.90K
TypeSH
Market value$36.68M
2.01%
Sole
0.00
Shared
0.00
None
644.90K
Hershey Co
SOLEShares177.78K
TypeSH
Market value$33.25M
1.82%
Sole
0.00
Shared
0.00
None
177.78K
Aflac Inc
SOLEShares294.14K
TypeSH
Market value$32.86M
1.80%
Sole
0.00
Shared
0.00
None
294.14K
Procter & Gamble Co
SOLEShares210.44K
TypeSH
Market value$32.33M
1.77%
Sole
0.00
Shared
0.00
None
210.44K
Pepsico Inc
SOLEShares227.43K
TypeSH
Market value$31.94M
1.75%
Sole
0.00
Shared
0.00
None
227.43K
Wal-Mart Stores Inc
SOLEShares305.53K
TypeSH
Market value$31.49M
1.72%
Sole
0.00
Shared
0.00
None
305.53K
Quest Diagnostics, Inc.
SOLEShares151.80K
TypeSH
Market value$28.93M
1.58%
Sole
0.00
Shared
0.00
None
151.80K
Eaton Corp
SOLEShares77.07K
TypeSH
Market value$28.84M
1.58%
Sole
0.00
Shared
0.00
None
77.07K
AT&T Corp
SOLEShares1.02M
TypeSH
Market value$28.68M
1.57%
Sole
0.00
Shared
0.00
None
1.02M
Clorox Co Del Com
SOLEShares232.40K
TypeSH
Market value$28.65M
1.57%
Sole
0.00
Shared
0.00
None
232.40K
BHP Billiton Ltd
SOLEShares504.21K
TypeSH
Market value$28.11M
1.54%
Sole
0.00
Shared
0.00
None
504.21K
Apple Computer
SOLEShares110.06K
TypeSH
Market value$28.02M
1.53%
Sole
0.00
Shared
0.00
None
110.06K
Merck & Company, Inc
SOLEShares313.82K
TypeSH
Market value$26.34M
1.44%
Sole
0.00
Shared
0.00
None
313.82K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
Johnson And JohnsonSOLE | COM | 360.13K | SH | $66.78M 3.65% | 0.00 | 0.00 | 360.13K |
Microsoft CorpSOLE | COM | 110.82K | SH | $57.40M 3.14% | 0.00 | 0.00 | 110.82K |
Cisco Systems IncSOLE | COM | 819.26K | SH | $56.05M 3.07% | 0.00 | 0.00 | 819.26K |
Lockheed Martin CorpSOLE | COM | 99.78K | SH | $49.81M 2.72% | 0.00 | 0.00 | 99.78K |
Texas Instruments IncSOLE | COM | 261.63K | SH | $48.07M 2.63% | 0.00 | 0.00 | 261.63K |
Accenture PLCSOLE | COM | 188.50K | SH | $46.48M 2.54% | 0.00 | 0.00 | 188.50K |
Pfizer IncSOLE | COM | 1.70M | SH | $43.41M 2.37% | 0.00 | 0.00 | 1.70M |
Home Depot IncSOLE | COM | 105.50K | SH | $42.75M 2.34% | 0.00 | 0.00 | 105.50K |
Chubb LtdSOLE | COM | 150.47K | SH | $42.47M 2.32% | 0.00 | 0.00 | 150.47K |
Paychex IncSOLE | COM | 321.13K | SH | $40.71M 2.23% | 0.00 | 0.00 | 321.13K |
Medtronic IncSOLE | COM | 401.87K | SH | $38.27M 2.09% | 0.00 | 0.00 | 401.87K |
Caterpillar Inc DelSOLE | COM | 77.73K | SH | $37.09M 2.03% | 0.00 | 0.00 | 77.73K |
Tractor Supply CoSOLE | COM | 644.90K | SH | $36.68M 2.01% | 0.00 | 0.00 | 644.90K |
Hershey CoSOLE | COM | 177.78K | SH | $33.25M 1.82% | 0.00 | 0.00 | 177.78K |
Aflac IncSOLE | COM | 294.14K | SH | $32.86M 1.80% | 0.00 | 0.00 | 294.14K |
Procter & Gamble CoSOLE | COM | 210.44K | SH | $32.33M 1.77% | 0.00 | 0.00 | 210.44K |
Pepsico IncSOLE | COM | 227.43K | SH | $31.94M 1.75% | 0.00 | 0.00 | 227.43K |
Wal-Mart Stores IncSOLE | COM | 305.53K | SH | $31.49M 1.72% | 0.00 | 0.00 | 305.53K |
Quest Diagnostics, Inc.SOLE | COM | 151.80K | SH | $28.93M 1.58% | 0.00 | 0.00 | 151.80K |
Eaton CorpSOLE | COM | 77.07K | SH | $28.84M 1.58% | 0.00 | 0.00 | 77.07K |
AT&T CorpSOLE | COM | 1.02M | SH | $28.68M 1.57% | 0.00 | 0.00 | 1.02M |
Clorox Co Del ComSOLE | COM | 232.40K | SH | $28.65M 1.57% | 0.00 | 0.00 | 232.40K |
BHP Billiton LtdSOLE | COM | 504.21K | SH | $28.11M 1.54% | 0.00 | 0.00 | 504.21K |
Apple ComputerSOLE | COM | 110.06K | SH | $28.02M 1.53% | 0.00 | 0.00 | 110.06K |
Merck & Company, IncSOLE | COM | 313.82K | SH | $26.34M 1.44% | 0.00 | 0.00 | 313.82K |
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