Filed: 8/12/2025ACC: 0001310929-25-000004
📋 What this filing means
WILLIS INVESTMENT COUNSEL filed this quarterly 13F‑HR report disclosing 118 equity positions with a total reported market value of $1.71B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
118
Positions
$1.71B
Total AUM (reported)
16.92M
Total Shares
Allocation by class
COM$1.71B100.0%
ETF$718.3K0.0%
Portfolio Concentration
Top 3$165.83M9.7%
4–10$311.60M18.2%
11–25$435.38M25.5%
Rest$795.29M46.6%
Top 3 weight
9.7%
Top 10 weight
28.0%
Voting Authority Distribution
Total shares with voting rights: 16.92M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
16.92M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole118
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings118
Rows:
Cisco Systems Inc
SOLEShares801.85K
TypeSH
Market value$55.63M
3.26%
Sole
0.00
Shared
0.00
None
801.85K
Microsoft Corp
SOLEShares110.96K
TypeSH
Market value$55.19M
3.23%
Sole
0.00
Shared
0.00
None
110.96K
Johnson And Johnson
SOLEShares360.13K
TypeSH
Market value$55.01M
3.22%
Sole
0.00
Shared
0.00
None
360.13K
Texas Instruments Inc
SOLEShares261.67K
TypeSH
Market value$54.33M
3.18%
Sole
0.00
Shared
0.00
None
261.67K
Paychex Inc
SOLEShares321.07K
TypeSH
Market value$46.70M
2.73%
Sole
0.00
Shared
0.00
None
321.07K
Lockheed Martin Corp
SOLEShares95.10K
TypeSH
Market value$44.05M
2.58%
Sole
0.00
Shared
0.00
None
95.10K
Chubb Ltd
SOLEShares150.83K
TypeSH
Market value$43.70M
2.56%
Sole
0.00
Shared
0.00
None
150.83K
Accenture PLC
SOLEShares142.05K
TypeSH
Market value$42.46M
2.49%
Sole
0.00
Shared
0.00
None
142.05K
Pfizer Inc
SOLEShares1.72M
TypeSH
Market value$41.66M
2.44%
Sole
0.00
Shared
0.00
None
1.72M
Home Depot Inc
SOLEShares105.56K
TypeSH
Market value$38.70M
2.27%
Sole
0.00
Shared
0.00
None
105.56K
Tractor Supply Co
SOLEShares643.64K
TypeSH
Market value$33.97M
1.99%
Sole
0.00
Shared
0.00
None
643.64K
Medtronic Inc
SOLEShares382.68K
TypeSH
Market value$33.36M
1.95%
Sole
0.00
Shared
0.00
None
382.68K
Procter & Gamble Co
SOLEShares200.34K
TypeSH
Market value$31.92M
1.87%
Sole
0.00
Shared
0.00
None
200.34K
Aflac Inc
SOLEShares296.48K
TypeSH
Market value$31.27M
1.83%
Sole
0.00
Shared
0.00
None
296.48K
Caterpillar Inc Del
SOLEShares79.61K
TypeSH
Market value$30.90M
1.81%
Sole
0.00
Shared
0.00
None
79.61K
Pepsico Inc
SOLEShares227.45K
TypeSH
Market value$30.03M
1.76%
Sole
0.00
Shared
0.00
None
227.45K
Wal-Mart Stores Inc
SOLEShares304.83K
TypeSH
Market value$29.81M
1.74%
Sole
0.00
Shared
0.00
None
304.83K
Hershey Co
SOLEShares178.44K
TypeSH
Market value$29.61M
1.73%
Sole
0.00
Shared
0.00
None
178.44K
AT&T Corp
SOLEShares1.01M
TypeSH
Market value$29.33M
1.72%
Sole
0.00
Shared
0.00
None
1.01M
Eaton Corp
SOLEShares76.84K
TypeSH
Market value$27.43M
1.61%
Sole
0.00
Shared
0.00
None
76.84K
Clorox Co Del Com
SOLEShares222.91K
TypeSH
Market value$26.76M
1.57%
Sole
0.00
Shared
0.00
None
222.91K
United Parcel Service
SOLEShares260.55K
TypeSH
Market value$26.30M
1.54%
Sole
0.00
Shared
0.00
None
260.55K
Shell
SOLEShares362.77K
TypeSH
Market value$25.54M
1.50%
Sole
0.00
Shared
0.00
None
362.77K
Quest Diagnostics, Inc.
SOLEShares136.90K
TypeSH
Market value$24.59M
1.44%
Sole
0.00
Shared
0.00
None
136.90K
Exxon Mobil Corp
SOLEShares227.79K
TypeSH
Market value$24.56M
1.44%
Sole
0.00
Shared
0.00
None
227.79K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
Cisco Systems IncSOLE | COM | 801.85K | SH | $55.63M 3.26% | 0.00 | 0.00 | 801.85K |
Microsoft CorpSOLE | COM | 110.96K | SH | $55.19M 3.23% | 0.00 | 0.00 | 110.96K |
Johnson And JohnsonSOLE | COM | 360.13K | SH | $55.01M 3.22% | 0.00 | 0.00 | 360.13K |
Texas Instruments IncSOLE | COM | 261.67K | SH | $54.33M 3.18% | 0.00 | 0.00 | 261.67K |
Paychex IncSOLE | COM | 321.07K | SH | $46.70M 2.73% | 0.00 | 0.00 | 321.07K |
Lockheed Martin CorpSOLE | COM | 95.10K | SH | $44.05M 2.58% | 0.00 | 0.00 | 95.10K |
Chubb LtdSOLE | COM | 150.83K | SH | $43.70M 2.56% | 0.00 | 0.00 | 150.83K |
Accenture PLCSOLE | COM | 142.05K | SH | $42.46M 2.49% | 0.00 | 0.00 | 142.05K |
Pfizer IncSOLE | COM | 1.72M | SH | $41.66M 2.44% | 0.00 | 0.00 | 1.72M |
Home Depot IncSOLE | COM | 105.56K | SH | $38.70M 2.27% | 0.00 | 0.00 | 105.56K |
Tractor Supply CoSOLE | COM | 643.64K | SH | $33.97M 1.99% | 0.00 | 0.00 | 643.64K |
Medtronic IncSOLE | COM | 382.68K | SH | $33.36M 1.95% | 0.00 | 0.00 | 382.68K |
Procter & Gamble CoSOLE | COM | 200.34K | SH | $31.92M 1.87% | 0.00 | 0.00 | 200.34K |
Aflac IncSOLE | COM | 296.48K | SH | $31.27M 1.83% | 0.00 | 0.00 | 296.48K |
Caterpillar Inc DelSOLE | COM | 79.61K | SH | $30.90M 1.81% | 0.00 | 0.00 | 79.61K |
Pepsico IncSOLE | COM | 227.45K | SH | $30.03M 1.76% | 0.00 | 0.00 | 227.45K |
Wal-Mart Stores IncSOLE | COM | 304.83K | SH | $29.81M 1.74% | 0.00 | 0.00 | 304.83K |
Hershey CoSOLE | COM | 178.44K | SH | $29.61M 1.73% | 0.00 | 0.00 | 178.44K |
AT&T CorpSOLE | COM | 1.01M | SH | $29.33M 1.72% | 0.00 | 0.00 | 1.01M |
Eaton CorpSOLE | COM | 76.84K | SH | $27.43M 1.61% | 0.00 | 0.00 | 76.84K |
Clorox Co Del ComSOLE | COM | 222.91K | SH | $26.76M 1.57% | 0.00 | 0.00 | 222.91K |
United Parcel ServiceSOLE | COM | 260.55K | SH | $26.30M 1.54% | 0.00 | 0.00 | 260.55K |
ShellSOLE | COM | 362.77K | SH | $25.54M 1.50% | 0.00 | 0.00 | 362.77K |
Quest Diagnostics, Inc.SOLE | COM | 136.90K | SH | $24.59M 1.44% | 0.00 | 0.00 | 136.90K |
Exxon Mobil CorpSOLE | COM | 227.79K | SH | $24.56M 1.44% | 0.00 | 0.00 | 227.79K |
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