Filed: 4/16/2025ACC: 0001310929-25-000003
📋 What this filing means
WILLIS INVESTMENT COUNSEL filed this quarterly 13F‑HR report disclosing 117 equity positions with a total reported market value of $1.49B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
117
Positions
$1.49B
Total AUM (reported)
15.36M
Total Shares
Allocation by class
COM$1.49B100.0%
ETF$663.9K0.0%
Portfolio Concentration
Top 3$145.66M9.8%
4–10$273.53M18.4%
11–25$410.09M27.6%
Rest$657.61M44.2%
Top 3 weight
9.8%
Top 10 weight
28.2%
Voting Authority Distribution
Total shares with voting rights: 15.36M
Sole
Full voting authority
2.42M
shares
% of voting shares15.7%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
12.94M
shares
% of voting shares84.3%
Investment Discretion (by position count)
Sole117
Shared0
Other0
Dominant voting typeNone · 84.3% of voting shares
Institutional Holdings117
Rows:
Johnson And Johnson
SOLEShares332.09K
TypeSH
Market value$55.07M
3.70%
Sole
55.16K
Shared
0.00
None
276.93K
Cisco Systems Inc
SOLEShares743.86K
TypeSH
Market value$45.90M
3.09%
Sole
137.50K
Shared
0.00
None
606.36K
Chubb Ltd
SOLEShares147.94K
TypeSH
Market value$44.68M
3.00%
Sole
24.78K
Shared
0.00
None
123.16K
Paychex Inc
SOLEShares284.80K
TypeSH
Market value$43.94M
2.96%
Sole
46.19K
Shared
0.00
None
238.61K
Texas Instruments Inc
SOLEShares229.53K
TypeSH
Market value$41.25M
2.77%
Sole
36.22K
Shared
0.00
None
193.31K
Microsoft Corp
SOLEShares104.26K
TypeSH
Market value$39.14M
2.63%
Sole
17.97K
Shared
0.00
None
86.29K
Lockheed Martin Corp
SOLEShares87.25K
TypeSH
Market value$38.98M
2.62%
Sole
13.94K
Shared
0.00
None
73.31K
Pfizer Inc
SOLEShares1.52M
TypeSH
Market value$38.58M
2.59%
Sole
252.08K
Shared
0.00
None
1.27M
Accenture PLC
SOLEShares115.53K
TypeSH
Market value$36.05M
2.42%
Sole
20.62K
Shared
0.00
None
94.91K
Home Depot Inc
SOLEShares97.15K
TypeSH
Market value$35.60M
2.39%
Sole
15.13K
Shared
0.00
None
82.02K
Medtronic Inc
SOLEShares352.54K
TypeSH
Market value$31.68M
2.13%
Sole
62.27K
Shared
0.00
None
290.27K
Verizon Communications Com
SOLEShares693.67K
TypeSH
Market value$31.47M
2.12%
Sole
111.47K
Shared
0.00
None
582.20K
Aflac Inc
SOLEShares274.33K
TypeSH
Market value$30.50M
2.05%
Sole
50.91K
Shared
0.00
None
223.42K
Clorox Co Del Com
SOLEShares202.68K
TypeSH
Market value$29.84M
2.01%
Sole
30.84K
Shared
0.00
None
171.84K
Pepsico Inc
SOLEShares196.20K
TypeSH
Market value$29.42M
1.98%
Sole
31.25K
Shared
0.00
None
164.95K
Hershey Co
SOLEShares162.67K
TypeSH
Market value$27.82M
1.87%
Sole
25.79K
Shared
0.00
None
136.88K
AT&T Corp
SOLEShares973.41K
TypeSH
Market value$27.53M
1.85%
Sole
103.90K
Shared
0.00
None
869.51K
Procter & Gamble Co
SOLEShares157.29K
TypeSH
Market value$26.81M
1.80%
Sole
16.40K
Shared
0.00
None
140.89K
Wal-Mart Stores Inc
SOLEShares302.19K
TypeSH
Market value$26.53M
1.78%
Sole
31.40K
Shared
0.00
None
270.80K
United Parcel Service
SOLEShares239.73K
TypeSH
Market value$26.37M
1.77%
Sole
41.40K
Shared
0.00
None
198.34K
Exxon Mobil Corp
SOLEShares210.54K
TypeSH
Market value$25.04M
1.68%
Sole
38.33K
Shared
0.00
None
172.21K
Shell
SOLEShares338.64K
TypeSH
Market value$24.82M
1.67%
Sole
64.61K
Shared
0.00
None
274.03K
Tractor Supply Co
SOLEShares445.60K
TypeSH
Market value$24.55M
1.65%
Sole
70.58K
Shared
0.00
None
375.02K
Caterpillar Inc Del
SOLEShares73.78K
TypeSH
Market value$24.33M
1.64%
Sole
15.14K
Shared
0.00
None
58.63K
Conocophillips
SOLEShares222.71K
TypeSH
Market value$23.39M
1.57%
Sole
41.04K
Shared
0.00
None
181.67K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
Johnson And JohnsonSOLE | COM | 332.09K | SH | $55.07M 3.70% | 55.16K | 0.00 | 276.93K |
Cisco Systems IncSOLE | COM | 743.86K | SH | $45.90M 3.09% | 137.50K | 0.00 | 606.36K |
Chubb LtdSOLE | COM | 147.94K | SH | $44.68M 3.00% | 24.78K | 0.00 | 123.16K |
Paychex IncSOLE | COM | 284.80K | SH | $43.94M 2.96% | 46.19K | 0.00 | 238.61K |
Texas Instruments IncSOLE | COM | 229.53K | SH | $41.25M 2.77% | 36.22K | 0.00 | 193.31K |
Microsoft CorpSOLE | COM | 104.26K | SH | $39.14M 2.63% | 17.97K | 0.00 | 86.29K |
Lockheed Martin CorpSOLE | COM | 87.25K | SH | $38.98M 2.62% | 13.94K | 0.00 | 73.31K |
Pfizer IncSOLE | COM | 1.52M | SH | $38.58M 2.59% | 252.08K | 0.00 | 1.27M |
Accenture PLCSOLE | COM | 115.53K | SH | $36.05M 2.42% | 20.62K | 0.00 | 94.91K |
Home Depot IncSOLE | COM | 97.15K | SH | $35.60M 2.39% | 15.13K | 0.00 | 82.02K |
Medtronic IncSOLE | COM | 352.54K | SH | $31.68M 2.13% | 62.27K | 0.00 | 290.27K |
Verizon Communications ComSOLE | COM | 693.67K | SH | $31.47M 2.12% | 111.47K | 0.00 | 582.20K |
Aflac IncSOLE | COM | 274.33K | SH | $30.50M 2.05% | 50.91K | 0.00 | 223.42K |
Clorox Co Del ComSOLE | COM | 202.68K | SH | $29.84M 2.01% | 30.84K | 0.00 | 171.84K |
Pepsico IncSOLE | COM | 196.20K | SH | $29.42M 1.98% | 31.25K | 0.00 | 164.95K |
Hershey CoSOLE | COM | 162.67K | SH | $27.82M 1.87% | 25.79K | 0.00 | 136.88K |
AT&T CorpSOLE | COM | 973.41K | SH | $27.53M 1.85% | 103.90K | 0.00 | 869.51K |
Procter & Gamble CoSOLE | COM | 157.29K | SH | $26.81M 1.80% | 16.40K | 0.00 | 140.89K |
Wal-Mart Stores IncSOLE | COM | 302.19K | SH | $26.53M 1.78% | 31.40K | 0.00 | 270.80K |
United Parcel ServiceSOLE | COM | 239.73K | SH | $26.37M 1.77% | 41.40K | 0.00 | 198.34K |
Exxon Mobil CorpSOLE | COM | 210.54K | SH | $25.04M 1.68% | 38.33K | 0.00 | 172.21K |
ShellSOLE | COM | 338.64K | SH | $24.82M 1.67% | 64.61K | 0.00 | 274.03K |
Tractor Supply CoSOLE | COM | 445.60K | SH | $24.55M 1.65% | 70.58K | 0.00 | 375.02K |
Caterpillar Inc DelSOLE | COM | 73.78K | SH | $24.33M 1.64% | 15.14K | 0.00 | 58.63K |
ConocophillipsSOLE | COM | 222.71K | SH | $23.39M 1.57% | 41.04K | 0.00 | 181.67K |
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