Filed: 1/24/2025ACC: 0001310929-25-000001
📋 What this filing means
WILLIS INVESTMENT COUNSEL filed this quarterly 13F‑HR report disclosing 116 equity positions with a total reported market value of $1.52B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
116
Positions
$1.52B
Total AUM (reported)
15.62M
Total Shares
Allocation by class
COM$1.52B100.0%
ETF$678.0K0.0%
Portfolio Concentration
Top 3$148.17M9.7%
4–10$289.82M19.0%
11–25$405.07M26.6%
Rest$681.82M44.7%
Top 3 weight
9.7%
Top 10 weight
28.7%
Voting Authority Distribution
Total shares with voting rights: 15.62M
Sole
Full voting authority
2.45M
shares
% of voting shares15.7%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
13.16M
shares
% of voting shares84.3%
Investment Discretion (by position count)
Sole116
Shared0
Other0
Dominant voting typeNone · 84.3% of voting shares
Institutional Holdings116
Rows:
Cisco Systems Inc
SOLEShares890.84K
TypeSH
Market value$52.74M
3.46%
Sole
151.20K
Shared
0.00
None
739.64K
Johnson And Johnson
SOLEShares331.98K
TypeSH
Market value$48.01M
3.15%
Sole
55.16K
Shared
0.00
None
276.81K
Texas Instruments Inc
SOLEShares252.90K
TypeSH
Market value$47.42M
3.11%
Sole
39.72K
Shared
0.00
None
213.17K
Microsoft Corp
SOLEShares110.29K
TypeSH
Market value$46.49M
3.05%
Sole
18.87K
Shared
0.00
None
91.42K
Paychex Inc
SOLEShares314.67K
TypeSH
Market value$44.12M
2.89%
Sole
50.49K
Shared
0.00
None
264.19K
Lockheed Martin Corp
SOLEShares87.08K
TypeSH
Market value$42.32M
2.78%
Sole
13.94K
Shared
0.00
None
73.14K
Chubb Ltd
SOLEShares147.37K
TypeSH
Market value$40.72M
2.67%
Sole
24.78K
Shared
0.00
None
122.59K
Accenture PLC
SOLEShares115.66K
TypeSH
Market value$40.69M
2.67%
Sole
20.62K
Shared
0.00
None
95.04K
Home Depot Inc
SOLEShares97.30K
TypeSH
Market value$37.85M
2.48%
Sole
15.13K
Shared
0.00
None
82.18K
Pfizer Inc
SOLEShares1.42M
TypeSH
Market value$37.64M
2.47%
Sole
242.18K
Shared
0.00
None
1.18M
Wal-Mart Stores Inc
SOLEShares385.19K
TypeSH
Market value$34.80M
2.28%
Sole
38.40K
Shared
0.00
None
346.80K
Clorox Co Del Com
SOLEShares185.78K
TypeSH
Market value$30.17M
1.98%
Sole
29.04K
Shared
0.00
None
156.75K
Pepsico Inc
SOLEShares196.28K
TypeSH
Market value$29.85M
1.96%
Sole
31.25K
Shared
0.00
None
165.03K
Verizon Communications Com
SOLEShares725.34K
TypeSH
Market value$29.01M
1.90%
Sole
111.97K
Shared
0.00
None
613.37K
Aflac Inc
SOLEShares273.47K
TypeSH
Market value$28.29M
1.86%
Sole
50.91K
Shared
0.00
None
222.56K
Medtronic Inc
SOLEShares353.69K
TypeSH
Market value$28.25M
1.85%
Sole
62.27K
Shared
0.00
None
291.42K
Factset Resh Sys Inc
SOLEShares58.21K
TypeSH
Market value$27.96M
1.83%
Sole
9.37K
Shared
0.00
None
48.84K
Apple Computer
SOLEShares110.58K
TypeSH
Market value$27.69M
1.82%
Sole
10.80K
Shared
0.00
None
99.78K
Caterpillar Inc Del
SOLEShares73.77K
TypeSH
Market value$26.76M
1.76%
Sole
15.14K
Shared
0.00
None
58.63K
Price T Rowe Group Inc
SOLEShares221.43K
TypeSH
Market value$25.04M
1.64%
Sole
29.82K
Shared
0.00
None
191.61K
Applied Material Inc
SOLEShares148.30K
TypeSH
Market value$24.12M
1.58%
Sole
26.19K
Shared
0.00
None
122.11K
Hershey Co
SOLEShares140.58K
TypeSH
Market value$23.81M
1.56%
Sole
23.48K
Shared
0.00
None
117.09K
Tractor Supply Co
SOLEShares447.36K
TypeSH
Market value$23.74M
1.56%
Sole
70.58K
Shared
0.00
None
376.78K
Google Inc Class A
SOLEShares120.70K
TypeSH
Market value$22.85M
1.50%
Sole
20.64K
Shared
0.00
None
100.05K
AT&T Corp
SOLEShares998.41K
TypeSH
Market value$22.73M
1.49%
Sole
103.90K
Shared
0.00
None
894.51K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
Cisco Systems IncSOLE | COM | 890.84K | SH | $52.74M 3.46% | 151.20K | 0.00 | 739.64K |
Johnson And JohnsonSOLE | COM | 331.98K | SH | $48.01M 3.15% | 55.16K | 0.00 | 276.81K |
Texas Instruments IncSOLE | COM | 252.90K | SH | $47.42M 3.11% | 39.72K | 0.00 | 213.17K |
Microsoft CorpSOLE | COM | 110.29K | SH | $46.49M 3.05% | 18.87K | 0.00 | 91.42K |
Paychex IncSOLE | COM | 314.67K | SH | $44.12M 2.89% | 50.49K | 0.00 | 264.19K |
Lockheed Martin CorpSOLE | COM | 87.08K | SH | $42.32M 2.78% | 13.94K | 0.00 | 73.14K |
Chubb LtdSOLE | COM | 147.37K | SH | $40.72M 2.67% | 24.78K | 0.00 | 122.59K |
Accenture PLCSOLE | COM | 115.66K | SH | $40.69M 2.67% | 20.62K | 0.00 | 95.04K |
Home Depot IncSOLE | COM | 97.30K | SH | $37.85M 2.48% | 15.13K | 0.00 | 82.18K |
Pfizer IncSOLE | COM | 1.42M | SH | $37.64M 2.47% | 242.18K | 0.00 | 1.18M |
Wal-Mart Stores IncSOLE | COM | 385.19K | SH | $34.80M 2.28% | 38.40K | 0.00 | 346.80K |
Clorox Co Del ComSOLE | COM | 185.78K | SH | $30.17M 1.98% | 29.04K | 0.00 | 156.75K |
Pepsico IncSOLE | COM | 196.28K | SH | $29.85M 1.96% | 31.25K | 0.00 | 165.03K |
Verizon Communications ComSOLE | COM | 725.34K | SH | $29.01M 1.90% | 111.97K | 0.00 | 613.37K |
Aflac IncSOLE | COM | 273.47K | SH | $28.29M 1.86% | 50.91K | 0.00 | 222.56K |
Medtronic IncSOLE | COM | 353.69K | SH | $28.25M 1.85% | 62.27K | 0.00 | 291.42K |
Factset Resh Sys IncSOLE | COM | 58.21K | SH | $27.96M 1.83% | 9.37K | 0.00 | 48.84K |
Apple ComputerSOLE | COM | 110.58K | SH | $27.69M 1.82% | 10.80K | 0.00 | 99.78K |
Caterpillar Inc DelSOLE | COM | 73.77K | SH | $26.76M 1.76% | 15.14K | 0.00 | 58.63K |
Price T Rowe Group IncSOLE | COM | 221.43K | SH | $25.04M 1.64% | 29.82K | 0.00 | 191.61K |
Applied Material IncSOLE | COM | 148.30K | SH | $24.12M 1.58% | 26.19K | 0.00 | 122.11K |
Hershey CoSOLE | COM | 140.58K | SH | $23.81M 1.56% | 23.48K | 0.00 | 117.09K |
Tractor Supply CoSOLE | COM | 447.36K | SH | $23.74M 1.56% | 70.58K | 0.00 | 376.78K |
Google Inc Class ASOLE | COM | 120.70K | SH | $22.85M 1.50% | 20.64K | 0.00 | 100.05K |
AT&T CorpSOLE | COM | 998.41K | SH | $22.73M 1.49% | 103.90K | 0.00 | 894.51K |
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