VOGENSEN TODD E. (Chief Financial Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 4/2/2026ACC: 0001213900-26-039302
Officer· Chief Financial Officer
Since Oct 2023
-7.08K
Net shares
Net seller
$4.7K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
24.12K acquired · 31.20K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+24.12K
Price / share
—
Trade value
—
% of position
30.8%
3/31/2026
78.39K→102.51K
Class A Common Stock
Direct
Shares
−7.08K
Price / share
$0.66
Trade value
$4.68K
% of position
6.9%
3/31/2026
102.51K→95.43K
Total
Net shares
+17.04K
Net value
-$4.68K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/31/2026 | M · Option Exercise | +24.12K | — | — | 30.8% | 78.39K | 102.51K |
| Class A Common Stock Direct | 3/31/2026 | F · Tax Withholding | −7.08K | $0.66 | $4.68K | 6.9% | 102.51K | 95.43K |
| Total | +17.04K | -$4.68K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
24.12K shares
Shares
−24.12K
Strike price
Held after
24.11K
Exercisable
—
3/31/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock24.12K shares | 3/31/2026 | M · Option Exercise | −24.12K | — | 24.11K |