VOGENSEN TODD E. (Chief Financial Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/17/2026ACC: 0001213900-26-029042
Officer· Chief Financial Officer
Since Oct 2023
-12.68K
Net shares
Net seller
$9.0K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
43.21K acquired · 55.89K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+43.21K
Price / share
—
Trade value
—
% of position
90.3%
3/14/2026
47.87K→91.08K
Class A Common Stock
Direct
Shares
−12.68K
Price / share
$0.71
Trade value
$8.96K
% of position
13.9%
3/14/2026
91.08K→78.39K
Total
Net shares
+30.53K
Net value
-$8.96K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/14/2026 | M · Option Exercise | +43.21K | — | — | 90.3% | 47.87K | 91.08K |
| Class A Common Stock Direct | 3/14/2026 | F · Tax Withholding | −12.68K | $0.71 | $8.96K | 13.9% | 91.08K | 78.39K |
| Total | +30.53K | -$8.96K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
43.21K shares
Shares
−43.21K
Strike price
Held after
43.21K
Exercisable
—
3/14/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock43.21K shares | 3/14/2026 | M · Option Exercise | −43.21K | — | 43.21K |