VOGENSEN TODD E. (Chief Financial Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 4/2/2025ACC: 0001213900-25-027980
Officer· Chief Financial Officer
Since Oct 2023
-6.97K
Net shares
Net seller
$5.3K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
24.12K acquired · 31.09K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+24.12K
Price / share
—
Trade value
—
% of position
78.5%
3/31/2025
30.72K→54.84K
Class A Common Stock
Direct
Shares
−6.97K
Price / share
$0.76
Trade value
$5.29K
% of position
12.7%
3/31/2025
54.84K→47.87K
Total
Net shares
+17.15K
Net value
-$5.29K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/31/2025 | M · Option Exercise | +24.12K | — | — | 78.5% | 30.72K | 54.84K |
| Class A Common Stock Direct | 3/31/2025 | F · Tax Withholding | −6.97K | $0.76 | $5.29K | 12.7% | 54.84K | 47.87K |
| Total | +17.15K | -$5.29K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
24.12K shares
Shares
−24.12K
Strike price
Held after
48.23K
Exercisable
—
3/31/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock24.12K shares | 3/31/2025 | M · Option Exercise | −24.12K | — | 48.23K |