VOGENSEN TODD E. (Chief Financial Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/18/2025ACC: 0001013762-25-000584
Officer· Chief Financial Officer
Since Oct 2023
-12.49K
Net shares
Net seller
$11.2K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
43.21K acquired · 55.70K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+43.21K
Price / share
—
Trade value
—
% of position
New position
3/14/2025
0.00→43.21K
Class A Common Stock
Direct
Shares
−12.49K
Price / share
$0.90
Trade value
$11.24K
% of position
28.9%
3/14/2025
43.21K→30.72K
Total
Net shares
+30.72K
Net value
-$11.24K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/14/2025 | M · Option Exercise | +43.21K | — | — | New position | 0.00 | 43.21K |
| Class A Common Stock Direct | 3/14/2025 | F · Tax Withholding | −12.49K | $0.90 | $11.24K | 28.9% | 43.21K | 30.72K |
| Total | +30.72K | -$11.24K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
43.21K shares
Shares
−43.21K
Strike price
Held after
86.42K
Exercisable
—
3/14/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock43.21K shares | 3/14/2025 | M · Option Exercise | −43.21K | — | 86.42K |