VOBEJDA SUSAN (Chief Marketing Officer) sold 38.0% of their position (14.54K shares) of TRADE DESK, INC. on the open market

Open‑market sale worth $8.40M — a major position exit. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 12 sales

VOBEJDA SUSAN

Filed: 6/8/2021ACC: 0001209191-21-039071

InsiderVOBEJDA SUSANCIK 1755875

→

IssuerTRADE DESK, INC.CIK 1671933

Officer· Chief Marketing Officer

Since Dec 2018

-27.64K

Net shares

Net seller

$11.53M

Total sold

Open market trades

0B · 12S

Total transactions

14.54K acquired · 42.18K disposed

Non-Derivative Transactions24

Class A Common Stock

Direct

M · Option Exercise

+5.26K

Price / share

$48.00

Trade value

$252.58K

% of position

22.2%

6/4/2021

23.74K→29K

Class A Common Stock

Direct

S · Sale

−2.21K

Price / share

$575.66

Trade value

$1.28M

% of position

7.6%

6/4/2021

29K→26.79K

Class A Common Stock

Direct

S · Sale

−1.66K

Price / share

$576.64

Trade value

$954.34K

% of position

6.2%

6/4/2021

26.79K→25.13K

Class A Common Stock

Direct

S · Sale

−1.33K

Price / share

$577.26

Trade value

$769.49K

% of position

5.3%

6/4/2021

25.13K→23.80K

Class A Common Stock

Direct

S · Sale

−59.00

Price / share

$578.50

Trade value

$34.13K

% of position

0.2%

6/4/2021

23.80K→23.74K

Class A Common Stock

Direct

M · Option Exercise

+4.38K

Price / share

$142.45

Trade value

$623.93K

% of position

18.5%

6/4/2021

23.74K→28.12K

Class A Common Stock

Direct

S · Sale

−2.86K

Price / share

$576.16

Trade value

$1.65M

% of position

10.2%

6/4/2021

28.12K→25.26K

Class A Common Stock

Direct

S · Sale

−1.32K

Price / share

$577.19

Trade value

$759.58K

% of position

5.2%

6/4/2021

25.26K→23.95K

Class A Common Stock

Direct

S · Sale

−208.00

Price / share

$578.49

Trade value

$120.33K

% of position

0.9%

6/4/2021

23.95K→23.74K

Class A Common Stock

Direct

M · Option Exercise

+2.47K

Price / share

$263.34

Trade value

$650.19K

% of position

10.4%

6/4/2021

23.74K→26.21K

Class A Common Stock

Direct

S · Sale

−703.00

Price / share

$577.68

Trade value

$406.11K

% of position

2.7%

6/4/2021

26.21K→25.50K

Class A Common Stock

Direct

S · Sale

−1.49K

Price / share

$578.35

Trade value

$864.05K

% of position

5.9%

6/4/2021

25.50K→24.01K

Class A Common Stock

Direct

S · Sale

−272.00

Price / share

$580.00

Trade value

$157.76K

% of position

1.1%

6/4/2021

24.01K→23.74K

Class A Common Stock

Direct

M · Option Exercise

+2.43K

Price / share

$300.01

Trade value

$728.42K

% of position

10.2%

6/4/2021

23.74K→26.17K

Class A Common Stock

Direct

S · Sale

−1.23K

Price / share

$580.23

Trade value

$712.52K

% of position

4.7%

6/4/2021

26.17K→24.94K

Class A Common Stock

Direct

S · Sale

−1.20K

Price / share

$581.18

Trade value

$697.42K

% of position

4.8%

6/4/2021

24.94K→23.74K

Class A Common Stock

Direct

F · Tax Withholding

−1.48K

Price / share

$574.75

Trade value

$848.33K

% of position

6.2%

6/4/2021

23.74K→22.26K

Class A Common Stock

Direct

F · Tax Withholding

−2.01K

Price / share

$574.75

Trade value

$1.15M

% of position

9.0%

6/4/2021

22.26K→20.25K

Class A Common Stock

Direct

F · Tax Withholding

−916.00

Price / share

$574.75

Trade value

$526.47K

% of position

4.5%

6/4/2021

20.25K→19.34K

Class A Common Stock

Direct

F · Tax Withholding

−518.00

Price / share

$574.75

Trade value

$297.72K

% of position

2.7%

6/4/2021

19.34K→18.82K

Class A Common Stock

Direct

F · Tax Withholding

−530.00

Price / share

$574.75

Trade value

$304.62K

% of position

2.8%

6/4/2021

18.82K→18.29K

Class A Common Stock

Direct

D · Disposition

−2.33K

Price / share

—

Trade value

—

% of position

12.7%

6/4/2021

18.29K→15.96K

Class A Common Stock

Direct

D · Disposition

−2.63K

Price / share

—

Trade value

—

% of position

16.5%

6/4/2021

15.96K→13.33K

Class A Common Stock

Direct

D · Disposition

−2.69K

Price / share

—

Trade value

—

% of position

20.2%

6/4/2021

13.33K→10.64K

Total

Net shares

−13.10K

Net value

-$9.27M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Direct	6/4/2021	M · Option Exercise	+5.26K	$48.00	$252.58K	22.2%	23.74K	29K
Class A Common Stock Direct	6/4/2021	S · Sale	−2.21K	$575.66	$1.28M	7.6%	29K	26.79K
Class A Common Stock Direct	6/4/2021	S · Sale	−1.66K	$576.64	$954.34K	6.2%	26.79K	25.13K
Class A Common Stock Direct	6/4/2021	S · Sale	−1.33K	$577.26	$769.49K	5.3%	25.13K	23.80K
Class A Common Stock Direct	6/4/2021	S · Sale	−59.00	$578.50	$34.13K	0.2%	23.80K	23.74K
Class A Common Stock Direct	6/4/2021	M · Option Exercise	+4.38K	$142.45	$623.93K	18.5%	23.74K	28.12K
Class A Common Stock Direct	6/4/2021	S · Sale	−2.86K	$576.16	$1.65M	10.2%	28.12K	25.26K
Class A Common Stock Direct	6/4/2021	S · Sale	−1.32K	$577.19	$759.58K	5.2%	25.26K	23.95K
Class A Common Stock Direct	6/4/2021	S · Sale	−208.00	$578.49	$120.33K	0.9%	23.95K	23.74K
Class A Common Stock Direct	6/4/2021	M · Option Exercise	+2.47K	$263.34	$650.19K	10.4%	23.74K	26.21K
Class A Common Stock Direct	6/4/2021	S · Sale	−703.00	$577.68	$406.11K	2.7%	26.21K	25.50K
Class A Common Stock Direct	6/4/2021	S · Sale	−1.49K	$578.35	$864.05K	5.9%	25.50K	24.01K
Class A Common Stock Direct	6/4/2021	S · Sale	−272.00	$580.00	$157.76K	1.1%	24.01K	23.74K
Class A Common Stock Direct	6/4/2021	M · Option Exercise	+2.43K	$300.01	$728.42K	10.2%	23.74K	26.17K
Class A Common Stock Direct	6/4/2021	S · Sale	−1.23K	$580.23	$712.52K	4.7%	26.17K	24.94K
Class A Common Stock Direct	6/4/2021	S · Sale	−1.20K	$581.18	$697.42K	4.8%	24.94K	23.74K
Class A Common Stock Direct	6/4/2021	F · Tax Withholding	−1.48K	$574.75	$848.33K	6.2%	23.74K	22.26K
Class A Common Stock Direct	6/4/2021	F · Tax Withholding	−2.01K	$574.75	$1.15M	9.0%	22.26K	20.25K
Class A Common Stock Direct	6/4/2021	F · Tax Withholding	−916.00	$574.75	$526.47K	4.5%	20.25K	19.34K
Class A Common Stock Direct	6/4/2021	F · Tax Withholding	−518.00	$574.75	$297.72K	2.7%	19.34K	18.82K
Class A Common Stock Direct	6/4/2021	F · Tax Withholding	−530.00	$574.75	$304.62K	2.8%	18.82K	18.29K
Class A Common Stock Direct	6/4/2021	D · Disposition	−2.33K	—	—	12.7%	18.29K	15.96K
Class A Common Stock Direct	6/4/2021	D · Disposition	−2.63K	—	—	16.5%	15.96K	13.33K
Class A Common Stock Direct	6/4/2021	D · Disposition	−2.69K	—	—	20.2%	13.33K	10.64K
Total			−13.10K		-$9.27M

Derivative Transactions4

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class A Common Stock

5.26K shares

−5.26K

Strike price

48.00

Held after

0.00

Exercisable

—

6/4/2021

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class A Common Stock

4.38K shares

−4.38K

Strike price

142.45

Held after

2.21K

Exercisable

—

6/4/2021

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class A Common Stock

2.47K shares

−2.47K

Strike price

263.34

Held after

3.70K

Exercisable

—

6/4/2021

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class A Common Stock

2.43K shares

−2.43K

Strike price

300.01

Held after

4.86K

Exercisable

—

6/4/2021

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Employee Stock Option (Right to Buy) Direct	Class A Common Stock5.26K shares	6/4/2021	M · Option Exercise	−5.26K	48.00	—	0.00
Employee Stock Option (Right to Buy) Direct	Class A Common Stock4.38K shares	6/4/2021	M · Option Exercise	−4.38K	142.45	—	2.21K
Employee Stock Option (Right to Buy) Direct	Class A Common Stock2.47K shares	6/4/2021	M · Option Exercise	−2.47K	263.34	—	3.70K
Employee Stock Option (Right to Buy) Direct	Class A Common Stock2.43K shares	6/4/2021	M · Option Exercise	−2.43K	300.01	—	4.86K