VOBEJDA SUSAN (Chief Marketing Officer) sold 15.0% of their position (4.17K shares) of TRADE DESK, INC. on the open market

Open‑market sale worth $2.42M — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 4 sales

VOBEJDA SUSAN

Filed: 6/4/2021ACC: 0001209191-21-038425

InsiderVOBEJDA SUSANCIK 1755875

→

IssuerTRADE DESK, INC.CIK 1671933

Officer· Chief Marketing Officer

Since Dec 2018

-4.17K

Net shares

Net seller

$2.42M

Total sold

Open market trades

0B · 4S

Total transactions

4.17K acquired · 8.35K disposed

Non-Derivative Transactions8

Class A Common Stock

Direct

M · Option Exercise

+875.00

Price / share

$48.00

Trade value

$42K

% of position

3.7%

6/2/2021

23.74K→24.61K

Class A Common Stock

Direct

S · Sale

−875.00

Price / share

$580.00

Trade value

$507.50K

% of position

3.6%

6/2/2021

24.61K→23.74K

Class A Common Stock

Direct

M · Option Exercise

+1.46K

Price / share

$142.45

Trade value

$207.98K

% of position

6.2%

6/2/2021

23.74K→25.20K

Class A Common Stock

Direct

S · Sale

−1.46K

Price / share

$580.00

Trade value

$846.80K

% of position

5.8%

6/2/2021

25.20K→23.74K

Class A Common Stock

Direct

M · Option Exercise

+1.03K

Price / share

$263.34

Trade value

$270.71K

% of position

4.3%

6/2/2021

23.74K→24.77K

Class A Common Stock

Direct

S · Sale

−1.03K

Price / share

$580.00

Trade value

$596.24K

% of position

4.2%

6/2/2021

24.77K→23.74K

Class A Common Stock

Direct

M · Option Exercise

+810.00

Price / share

$300.01

Trade value

$243.01K

% of position

3.4%

6/2/2021

23.74K→24.55K

Class A Common Stock

Direct

S · Sale

−810.00

Price / share

$580.00

Trade value

$469.80K

% of position

3.3%

6/2/2021

24.55K→23.74K

Total

Net shares

+0.00

Net value

-$1.66M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Direct	6/2/2021	M · Option Exercise	+875.00	$48.00	$42K	3.7%	23.74K	24.61K
Class A Common Stock Direct	6/2/2021	S · Sale	−875.00	$580.00	$507.50K	3.6%	24.61K	23.74K
Class A Common Stock Direct	6/2/2021	M · Option Exercise	+1.46K	$142.45	$207.98K	6.2%	23.74K	25.20K
Class A Common Stock Direct	6/2/2021	S · Sale	−1.46K	$580.00	$846.80K	5.8%	25.20K	23.74K
Class A Common Stock Direct	6/2/2021	M · Option Exercise	+1.03K	$263.34	$270.71K	4.3%	23.74K	24.77K
Class A Common Stock Direct	6/2/2021	S · Sale	−1.03K	$580.00	$596.24K	4.2%	24.77K	23.74K
Class A Common Stock Direct	6/2/2021	M · Option Exercise	+810.00	$300.01	$243.01K	3.4%	23.74K	24.55K
Class A Common Stock Direct	6/2/2021	S · Sale	−810.00	$580.00	$469.80K	3.3%	24.55K	23.74K
Total			+0.00		-$1.66M

Derivative Transactions4

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class A Common Stock

875.00 shares

−875.00

Strike price

48.00

Held after

5.26K

Exercisable

—

6/2/2021

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class A Common Stock

1.46K shares

−1.46K

Strike price

142.45

Held after

6.58K

Exercisable

—

6/2/2021

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class A Common Stock

1.03K shares

−1.03K

Strike price

263.34

Held after

6.17K

Exercisable

—

6/2/2021

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class A Common Stock

810.00 shares

−810.00

Strike price

300.01

Held after

7.29K

Exercisable

—

6/2/2021

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Employee Stock Option (Right to Buy) Direct	Class A Common Stock875.00 shares	6/2/2021	M · Option Exercise	−875.00	48.00	—	5.26K
Employee Stock Option (Right to Buy) Direct	Class A Common Stock1.46K shares	6/2/2021	M · Option Exercise	−1.46K	142.45	—	6.58K
Employee Stock Option (Right to Buy) Direct	Class A Common Stock1.03K shares	6/2/2021	M · Option Exercise	−1.03K	263.34	—	6.17K
Employee Stock Option (Right to Buy) Direct	Class A Common Stock810.00 shares	6/2/2021	M · Option Exercise	−810.00	300.01	—	7.29K