VOBEJDA SUSAN (Chief Marketing Officer) sold 20.2% of their position (5.70K shares) of TRADE DESK, INC. on the open market

Open‑market sale worth $4.97M — a significant reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 3 sales

VOBEJDA SUSAN

Filed: 12/3/2020ACC: 0001209191-20-061688

InsiderVOBEJDA SUSANCIK 1755875

→

IssuerTRADE DESK, INC.CIK 1671933

Officer· Chief Marketing Officer

Since Dec 2018

-9.98K

Net shares

Net seller

$8.78M

Total sold

Open market trades

0B · 3S

Total transactions

1.24K acquired · 11.22K disposed

Non-Derivative Transactions8

Class A Common Stock

Direct

F · Tax Withholding

−2.50K

Price / share

$890.13

Trade value

$2.23M

% of position

8.0%

12/1/2020

31.22K→28.72K

Class A Common Stock

Direct

F · Tax Withholding

−1.14K

Price / share

$890.13

Trade value

$1.01M

% of position

4.0%

12/1/2020

28.72K→27.58K

Class A Common Stock

Direct

F · Tax Withholding

−644.00

Price / share

$890.13

Trade value

$573.24K

% of position

2.3%

12/1/2020

27.58K→26.94K

Class A Common Stock

Direct

M · Option Exercise

+875.00

Price / share

$48.00

Trade value

$42K

% of position

3.2%

12/2/2020

26.94K→27.81K

Class A Common Stock

Direct

S · Sale

−875.00

Price / share

$871.00

Trade value

$762.13K

% of position

3.1%

12/2/2020

27.81K→26.94K

Class A Common Stock

Direct

M · Option Exercise

+365.00

Price / share

$142.45

Trade value

$51.99K

% of position

1.4%

12/2/2020

26.94K→27.30K

Class A Common Stock

Direct

S · Sale

−365.00

Price / share

$871.00

Trade value

$317.92K

% of position

1.3%

12/2/2020

27.30K→26.94K

Class A Common Stock

Direct

S · Sale

−4.46K

Price / share

$872.06

Trade value

$3.89M

% of position

16.6%

12/3/2020

26.94K→22.48K

Total

Net shares

−8.74K

Net value

-$8.69M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Direct	12/1/2020	F · Tax Withholding	−2.50K	$890.13	$2.23M	8.0%	31.22K	28.72K
Class A Common Stock Direct	12/1/2020	F · Tax Withholding	−1.14K	$890.13	$1.01M	4.0%	28.72K	27.58K
Class A Common Stock Direct	12/1/2020	F · Tax Withholding	−644.00	$890.13	$573.24K	2.3%	27.58K	26.94K
Class A Common Stock Direct	12/2/2020	M · Option Exercise	+875.00	$48.00	$42K	3.2%	26.94K	27.81K
Class A Common Stock Direct	12/2/2020	S · Sale	−875.00	$871.00	$762.13K	3.1%	27.81K	26.94K
Class A Common Stock Direct	12/2/2020	M · Option Exercise	+365.00	$142.45	$51.99K	1.4%	26.94K	27.30K
Class A Common Stock Direct	12/2/2020	S · Sale	−365.00	$871.00	$317.92K	1.3%	27.30K	26.94K
Class A Common Stock Direct	12/3/2020	S · Sale	−4.46K	$872.06	$3.89M	16.6%	26.94K	22.48K
Total			−8.74K		-$8.69M

Derivative Transactions2

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class A Common Stock

875.00 shares

−875.00

Strike price

48.00

Held after

10.51K

Exercisable

—

12/2/2020

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class A Common Stock

365.00 shares

−365.00

Strike price

142.45

Held after

8.78K

Exercisable

—

12/2/2020

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Employee Stock Option (Right to Buy) Direct	Class A Common Stock875.00 shares	12/2/2020	M · Option Exercise	−875.00	48.00	—	10.51K
Employee Stock Option (Right to Buy) Direct	Class A Common Stock365.00 shares	12/2/2020	M · Option Exercise	−365.00	142.45	—	8.78K