VOBEJDA SUSAN (Chief Marketing Officer) sold 14.1% of their position (5.19K shares) of TRADE DESK, INC. on the open market

Open‑market sale worth $3.87M — a moderate reduction. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 3 sales

VOBEJDA SUSAN

Filed: 11/9/2020ACC: 0001209191-20-057539

InsiderVOBEJDA SUSANCIK 1755875

→

IssuerTRADE DESK, INC.CIK 1671933

Officer· Chief Marketing Officer

Since Dec 2018

-7.02K

Net shares

Net seller

$4.91M

Total sold

Open market trades

0B · 3S

Total transactions

3.27K acquired · 10.30K disposed

Non-Derivative Transactions6

Class A Common Stock

Direct

F · Tax Withholding

−1.84K

Price / share

$566.45

Trade value

$1.04M

% of position

5.2%

11/1/2020

35.31K→33.47K

Class A Common Stock

Direct

S · Sale

−1.91K

Price / share

$651.62

Trade value

$1.25M

% of position

5.7%

11/5/2020

33.47K→31.56K

Class A Common Stock

Direct

M · Option Exercise

+2.26K

Price / share

$263.34

Trade value

$595.94K

% of position

7.2%

11/9/2020

31.56K→33.82K

Class A Common Stock

Direct

S · Sale

−2.26K

Price / share

$800.00

Trade value

$1.81M

% of position

6.7%

11/9/2020

33.82K→31.56K

Class A Common Stock

Direct

M · Option Exercise

+1.01K

Price / share

$300.01

Trade value

$303.31K

% of position

3.2%

11/9/2020

31.56K→32.57K

Class A Common Stock

Direct

S · Sale

−1.01K

Price / share

$800.00

Trade value

$808.80K

% of position

3.1%

11/9/2020

32.57K→31.56K

Total

Net shares

−3.75K

Net value

-$4.01M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Direct	11/1/2020	F · Tax Withholding	−1.84K	$566.45	$1.04M	5.2%	35.31K	33.47K
Class A Common Stock Direct	11/5/2020	S · Sale	−1.91K	$651.62	$1.25M	5.7%	33.47K	31.56K
Class A Common Stock Direct	11/9/2020	M · Option Exercise	+2.26K	$263.34	$595.94K	7.2%	31.56K	33.82K
Class A Common Stock Direct	11/9/2020	S · Sale	−2.26K	$800.00	$1.81M	6.7%	33.82K	31.56K
Class A Common Stock Direct	11/9/2020	M · Option Exercise	+1.01K	$300.01	$303.31K	3.2%	31.56K	32.57K
Class A Common Stock Direct	11/9/2020	S · Sale	−1.01K	$800.00	$808.80K	3.1%	32.57K	31.56K
Total			−3.75K		-$4.01M

Derivative Transactions2

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class A Common Stock

2.26K shares

−2.26K

Strike price

263.34

Held after

7.61K

Exercisable

—

11/9/2020

Employee Stock Option (Right to Buy)

Direct

M · Option Exercise

Converts to

Class A Common Stock

1.01K shares

−1.01K

Strike price

300.01

Held after

8.70K

Exercisable

—

11/9/2020

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Employee Stock Option (Right to Buy) Direct	Class A Common Stock2.26K shares	11/9/2020	M · Option Exercise	−2.26K	263.34	—	7.61K
Employee Stock Option (Right to Buy) Direct	Class A Common Stock1.01K shares	11/9/2020	M · Option Exercise	−1.01K	300.01	—	8.70K