VAN HOVEN REENA CHAUHAN (Chief People Officer) purchased 9.5% of their position (2.24K shares) of VITAL FARMS, INC. on the open market
Open‑market purchase worth $20.0K — a moderate purchase. The strongest form of insider conviction signal.
P · 1 purchase
Filed: 5/21/2026ACC: 0001193125-26-234749
Officer· Chief People Officer
Since Mar 2026
+2.24K
Net shares
Net buyer
$20.0K
Total acquired
1
Open market trades
1B · 0S
1
Total transactions
2.24K acquired
Non-Derivative Transactions1
Common Stock
Direct
Shares
+2.24K
Price / share
$8.92
Trade value
$20K
% of position
9.5%
5/19/2026
23.59K→25.83K
Total
Net shares
+2.24K
Net value
$20K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 5/19/2026 | P · Purchase | +2.24K | $8.92 | $20K | 9.5% | 23.59K | 25.83K |
| Total | +2.24K | $20K | ||||||
Derivative Transactions0
No derivative transactions reported