ULRICH GEORGE TURNER (Principal Accounting Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 4/2/2026ACC: 0001213900-26-039306
Officer· Principal Accounting Officer
Since Sep 2021
0.00
Net shares
Net seller
$0.00
Total acquired
0
Open market trades
0B · 0S
2
Total transactions
6.58K acquired · 6.58K disposed
Non-Derivative Transactions1
Class A Common Stock
Direct
Shares
+6.58K
Price / share
—
Trade value
—
% of position
19.1%
3/31/2026
34.43K→41.01K
Total
Net shares
+6.58K
Net value
$0.00
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/31/2026 | M · Option Exercise | +6.58K | — | — | 19.1% | 34.43K | 41.01K |
| Total | +6.58K | $0.00 | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
6.58K shares
Shares
−6.58K
Strike price
Held after
6.58K
Exercisable
—
3/31/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock6.58K shares | 3/31/2026 | M · Option Exercise | −6.58K | — | 6.58K |