ULRICH GEORGE TURNER (Principal Accounting Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/17/2026ACC: 0001213900-26-029043
Officer· Principal Accounting Officer
Since Sep 2021
-18.88K
Net shares
Net seller
$0.00
Total acquired
0
Open market trades
0B · 0S
3
Total transactions
6.29K acquired · 25.17K disposed
Non-Derivative Transactions1
Class A Common Stock
Direct
Shares
+6.29K
Price / share
—
Trade value
—
% of position
22.4%
3/15/2026
28.14K→34.43K
Total
Net shares
+6.29K
Net value
$0.00
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2026 | M · Option Exercise | +6.29K | — | — | 22.4% | 28.14K | 34.43K |
| Total | +6.29K | $0.00 | ||||||
Derivative Transactions2
Restricted Stock Units
Direct
Converts to
Class A Common Stock
6.29K shares
Shares
−6.29K
Strike price
Held after
0.00
Exercisable
—
3/15/2026
Performance Stock Units
Direct
Converts to
Class A Common Stock
0.00 shares
Shares
−18.88K
Strike price
Held after
0.00
Exercisable
—
3/15/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock6.29K shares | 3/15/2026 | M · Option Exercise | −6.29K | — | 0.00 | |
| Performance Stock Units Direct | Class A Common Stock0.00 shares | 3/15/2026 | D · Disposition | −18.88K | — | 0.00 |