ULRICH GEORGE TURNER (Principal Accounting Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 4/2/2025ACC: 0001213900-25-027983
Officer· Principal Accounting Officer
Since Sep 2021
-2.25K
Net shares
Net seller
$1.7K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
6.58K acquired · 8.82K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+6.58K
Price / share
—
Trade value
—
% of position
27.6%
3/31/2025
23.81K→30.39K
Class A Common Stock
Direct
Shares
−2.25K
Price / share
$0.76
Trade value
$1.71K
% of position
7.4%
3/31/2025
30.39K→28.14K
Total
Net shares
+4.33K
Net value
-$1.71K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/31/2025 | M · Option Exercise | +6.58K | — | — | 27.6% | 23.81K | 30.39K |
| Class A Common Stock Direct | 3/31/2025 | F · Tax Withholding | −2.25K | $0.76 | $1.71K | 7.4% | 30.39K | 28.14K |
| Total | +4.33K | -$1.71K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
6.58K shares
Shares
−6.58K
Strike price
Held after
13.15K
Exercisable
—
3/31/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock6.58K shares | 3/31/2025 | M · Option Exercise | −6.58K | — | 13.15K |