ULRICH GEORGE TURNER

PrivateCIK: 1881153
Location

OGDEN, UT

ULRICH GEORGE TURNER (Principal Accounting Officer) exercised options at PURPLE INNOVATION, INC.

Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.

M · 3 exercises
InsiderULRICH GEORGE TURNERCIK 1881153
IssuerPURPLE INNOVATION, INC.CIK 1643953
Officer· Principal Accounting Officer
Since Sep 2021
-5.71K
Net shares
Net seller
$6.0K
Total sold
0
Open market trades
0B · 0S
10
Total transactions
11.18K acquired · 16.89K disposed
Non-Derivative Transactions6

Class A Common Stock

Direct
M · Option Exercise

Shares

+632.00

Price / share

Trade value

% of position

11.5%
3/15/2024
5.51K6.15K

Class A Common Stock

Direct
F · Tax Withholding

Shares

200.00

Price / share

$1.56

Trade value

$312.00

% of position

3.3%
3/15/2024
6.15K5.95K

Class A Common Stock

Direct
M · Option Exercise

Shares

+4.25K

Price / share

Trade value

% of position

71.5%
3/15/2024
5.95K10.20K

Class A Common Stock

Direct
F · Tax Withholding

Shares

1.46K

Price / share

$1.56

Trade value

$2.28K

% of position

14.3%
3/15/2024
10.20K8.74K

Class A Common Stock

Direct
M · Option Exercise

Shares

+6.29K

Price / share

Trade value

% of position

72.0%
3/15/2024
8.74K15.03K

Class A Common Stock

Direct
F · Tax Withholding

Shares

2.16K

Price / share

$1.56

Trade value

$3.37K

% of position

14.4%
3/15/2024
15.03K12.87K
Total

Net shares

+7.36K

Net value

-$5.95K

Derivative Transactions4

Restricted Stock Units

Direct
M · Option Exercise
Converts to

Class A Common Stock

632.00 shares

Shares

632.00

Strike price

Held after

0.00

Exercisable

3/15/2024

Restricted Stock Units

Direct
M · Option Exercise
Converts to

Class A Common Stock

4.25K shares

Shares

4.25K

Strike price

Held after

4.25K

Exercisable

3/15/2024

Restricted Stock Units

Direct
M · Option Exercise
Converts to

Class A Common Stock

6.29K shares

Shares

6.29K

Strike price

Held after

12.58K

Exercisable

3/15/2024

Performance Stock Units

Direct
D · Disposition
Converts to

Class A Common Stock

0.00 shares

Shares

1.90K

Strike price

Held after

0.00

Exercisable

3/15/2024
ULRICH GEORGE TURNER — Insider Transaction (Form 4) Filed Mar 19, 2024 | Finecho