ULRICH GEORGE TURNER (Principal Accounting Officer) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
Class A Common Stock
Shares
+4.25K
Price / share
—
Trade value
—
% of position
Class A Common Stock
Shares
−1.46K
Price / share
$0.90
Trade value
$1.31K
% of position
Class A Common Stock
Shares
+6.29K
Price / share
—
Trade value
—
% of position
Class A Common Stock
Shares
−2.15K
Price / share
$0.90
Trade value
$1.94K
% of position
Net shares
+6.94K
Net value
-$3.25K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2025 | M · Option Exercise | +4.25K | — | — | 25.2% | 16.87K | 21.13K |
| Class A Common Stock Direct | 3/15/2025 | F · Tax Withholding | −1.46K | $0.90 | $1.31K | 6.9% | 21.13K | 19.67K |
| Class A Common Stock Direct | 3/15/2025 | M · Option Exercise | +6.29K | — | — | 32.0% | 19.67K | 25.96K |
| Class A Common Stock Direct | 3/15/2025 | F · Tax Withholding | −2.15K | $0.90 | $1.94K | 8.3% | 25.96K | 23.81K |
| Total | +6.94K | -$3.25K | ||||||
Restricted Stock Units
Class A Common Stock
4.25K shares
Shares
−4.25K
Strike price
Held after
0.00
Exercisable
—
Restricted Stock Units
Class A Common Stock
6.29K shares
Shares
−6.29K
Strike price
Held after
6.29K
Exercisable
—
Performance Stock Units
Class A Common Stock
0.00 shares
Shares
−9.04K
Strike price
Held after
0.00
Exercisable
—
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock4.25K shares | 3/15/2025 | M · Option Exercise | −4.25K | — | 0.00 | |
| Restricted Stock Units Direct | Class A Common Stock6.29K shares | 3/15/2025 | M · Option Exercise | −6.29K | — | 6.29K | |
| Performance Stock Units Direct | Class A Common Stock0.00 shares | 3/15/2025 | D · Disposition | −9.04K | — | 0.00 |